/* Instinct Creative Group · Option 1 "No runaround" */
:root{
  --ink:#111111; --paper:#F4F1EA; --signal:#FF5A1F; --signal-text:#C2410C;
  --stone:#8A8780; --stone-text:#6B6862; --line:#DDD8CC; --ink-2:#1C1B19; --ink-mute:#A9A59C;
  --display:'Archivo','Arial Narrow',sans-serif;
  --body:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,Consolas,monospace;
  --gut:clamp(16px,4vw,56px);
  --max:1360px;
  --ease:cubic-bezier(.2,.7,.2,1);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:84px}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--body);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{display:block;max-width:100%;height:auto}
svg{display:block}
a{color:inherit}
p{margin:0 0 1em}
h1,h2,h3{margin:0}
button{font:inherit;color:inherit}
:focus-visible{outline:3px solid var(--signal-text);outline-offset:3px;border-radius:2px}
.on-ink :focus-visible,.band-ink :focus-visible{outline-color:var(--signal)}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--paper);padding:10px 14px;z-index:100;border-radius:6px}
.skip:focus{left:8px}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}

/* type */
.label{font:600 12px/1.3 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--stone-text)}
.on-ink .label,.band-ink .label{color:var(--ink-mute)}
.display{font-family:var(--display);font-weight:900;font-stretch:62%;text-transform:uppercase;line-height:.84;letter-spacing:-.01em}
.h2{font-family:var(--display);font-weight:900;font-stretch:66%;text-transform:uppercase;line-height:.88;font-size:clamp(44px,7.4vw,112px);letter-spacing:-.005em}
.h3{font-family:var(--display);font-weight:800;font-stretch:78%;font-size:clamp(24px,2.4vw,32px);line-height:1.02}
.lede{font-size:clamp(18px,1.6vw,21px);line-height:1.5;max-width:40ch}
.mono{font-family:var(--mono)}
.price{font-family:var(--display);font-weight:900;font-stretch:70%;line-height:.9;letter-spacing:-.005em}
.price small{font:600 12px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;margin-left:8px;vertical-align:.9em}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 24px;border-radius:999px;border:2px solid var(--ink);background:var(--ink);color:var(--paper);font:600 16px/1 var(--body);text-decoration:none;cursor:pointer;white-space:nowrap;transition:transform .25s var(--ease),background-color .2s,color .2s}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:translateY(0) scale(.98)}
.btn .arr{display:inline-block;transition:transform .25s var(--ease)}
.btn:hover .arr{transform:translateX(3px)}
.btn-line{background:transparent;color:var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--paper)}
.btn-paper{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn-paper-line{background:transparent;color:var(--paper);border-color:var(--paper)}
.btn-paper-line:hover{background:var(--paper);color:var(--ink)}
.btn-sm{min-height:44px;padding:0 18px;font-size:14.5px}
.link{color:var(--ink);font-weight:600;text-underline-offset:4px;text-decoration-thickness:2px;display:inline-flex;align-items:center;min-height:44px}
p .link{display:inline;min-height:0;padding:12px 0}
.on-ink .link,.band-ink .link{color:var(--paper)}

/* capacity */
.cap{display:inline-flex;align-items:center;gap:10px;font:600 12.5px/1.2 var(--mono);letter-spacing:.07em;text-transform:uppercase}
.cap i{width:9px;height:9px;border-radius:50%;background:#1F8A4C;box-shadow:0 0 0 4px rgba(31,138,76,.18);flex:none}

/* nav */
.nav{position:sticky;top:0;z-index:40;background:rgba(244,241,234,.94);backdrop-filter:saturate(1.2) blur(8px);-webkit-backdrop-filter:saturate(1.2) blur(8px);border-bottom:1px solid transparent;transition:border-color .2s}
.nav.scrolled{border-bottom-color:var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;height:72px}
.nav .brand{display:flex;align-items:center;min-height:44px;width:150px;flex:none}
.nav .brand img{width:150px;height:auto}
.nav ul{display:flex;align-items:center;gap:26px;list-style:none;margin:0;padding:0}
.nav ul a{text-decoration:none;font-weight:500;font-size:15.5px}
.nav ul a:hover,.nav ul a[aria-current]{text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:2px}
.nav .nav-cta{display:flex;align-items:center;gap:10px}
.menu-btn{display:none;align-items:center;gap:8px;min-height:44px;padding:0 12px;border:2px solid var(--ink);border-radius:999px;background:transparent;font:600 14.5px/1 var(--body);cursor:pointer}
.menu-btn .bars{width:16px;height:10px;border-top:2px solid var(--ink);border-bottom:2px solid var(--ink);position:relative}
.menu-btn .bars::after{content:"";position:absolute;left:0;right:0;top:2px;border-top:2px solid var(--ink)}
.m-only{display:none}
@media (max-width:960px){
  .nav ul{display:none}
  .menu-btn{display:inline-flex}
  .nav.open nav ul{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--paper);border-bottom:2px solid var(--ink);padding:6px var(--gut) 18px;box-shadow:0 20px 30px -20px rgba(17,17,17,.35)}
  .nav.open nav ul a{display:flex;align-items:center;min-height:54px;font:800 24px/1 var(--display);font-stretch:78%;border-bottom:1px solid var(--line);text-decoration:none}
  .nav.open .m-only{display:block}
}
@media (max-width:520px){.nav .wrap{height:62px;gap:10px}.nav .nav-cta{gap:8px}.nav .brand,.nav .brand img{width:108px}.menu-btn{padding:0 10px}.nav .btn-line.nav-check{display:none}}

/* hero */
.hero{padding:clamp(24px,3.2vw,44px) 0 clamp(48px,6vw,88px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:clamp(28px,4vw,64px);align-items:start}
.hero-main{display:flex;flex-direction:column}
.hero-band{display:none;margin:18px 0 0}
.hero-band img{width:100%;height:clamp(200px,30vh,280px);object-fit:cover;object-position:62% 30%;border-radius:4px;filter:saturate(.82) contrast(1.04)}
.hero-band figcaption{margin-top:8px}
.hero-who{display:flex;align-items:center;gap:14px;margin-bottom:clamp(16px,1.8vw,24px)}
.hero-who img{display:none;width:54px;height:54px;border-radius:50%;object-fit:cover;object-position:60% 22%}
.hero h1{font-size:clamp(52px,5.7vw,92px);text-wrap:balance}
.hero h1 .l2{text-wrap:balance}
.hero h1 .l2{display:block;color:var(--ink)}
.hero h1 mark{background:none;color:inherit;box-shadow:inset 0 -.12em 0 var(--ink)}
.hero-sub{margin:clamp(16px,1.8vw,24px) 0 0;max-width:46ch;font-size:clamp(17px,1.5vw,20px)}
.hero-sub [data-hero-line]{display:block}
.hero-buy{margin-top:clamp(20px,2vw,28px);display:grid;gap:14px}
.hero-price{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 26px}
.hero-price .price{font-size:clamp(40px,4.4vw,64px)}
.hero-price .plan{font:600 13px/1.3 var(--mono);letter-spacing:.06em;text-transform:uppercase}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px}
.hero-photo{position:relative;margin:0}
.hero-photo img{width:100%;aspect-ratio:4/5;max-height:calc(100vh - 150px);object-fit:cover;object-position:62% 28%;border-radius:4px;filter:saturate(.82) contrast(1.04)}
.hero-photo figcaption{display:flex;justify-content:space-between;gap:12px;margin-top:12px}
@media (max-width:860px){
  .hero-grid{grid-template-columns:1fr}
  .hero-photo{display:none}
  .hero-band{display:block}
  .hero-sub{order:5}
  .hero-buy{order:4}
}
@media (max-width:520px){
  .hero{padding-top:20px}
  .hero h1{font-size:clamp(46px,14.2vw,64px)}
  .hero-sub{font-size:16.5px;margin-top:16px}
  .hero-buy{margin-top:18px;gap:14px}
  .hero-price{gap:2px 16px}
  .hero-ctas .btn{flex:1 1 auto}
}

/* proof strip */
.strip{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.strip ul{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));list-style:none;margin:0;padding:0}
.strip li{padding:18px 20px;border-left:1px solid var(--line)}
.strip li:first-child{border-left:0;padding-left:0}
.strip b{display:block;font:900 clamp(26px,2.6vw,38px)/1 var(--display);font-stretch:70%;text-transform:uppercase}
.strip span{font-size:14px;color:var(--stone-text)}
@media (max-width:760px){.strip ul{grid-template-columns:1fr 1fr}.strip li:nth-child(3){border-left:0;padding-left:0}.strip li{padding:14px 12px;border-top:1px solid var(--line)}.strip li:nth-child(-n+2){border-top:0}}

/* THE CUT */
.cut{background:var(--ink);color:var(--paper);position:relative;overflow:hidden}
.cut-stage{position:relative;min-height:100vh;min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding:150px var(--gut) 72px}
.cut-frame{position:relative;width:min(100%,calc((100vh - 250px) * 1.769));width:min(100%,calc((100svh - 250px) * 1.769));margin:0 auto;aspect-ratio:1840/1040}
.cut-svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.cut-svg .wm-l{fill:var(--paper)}
.cut-svg .wm-i{fill:var(--signal)}
.cut-grid line{stroke:#3A3833;stroke-width:2}
.cut-base{stroke:#8A8780;stroke-width:3}
.cut-x line{stroke:#8A8780;stroke-width:3}
.cut-ylab,.cut-xlab{fill:#A9A59C;font:600 22px var(--mono);letter-spacing:.06em}
.cut-drop{stroke:#8A8780;stroke-width:2;stroke-dasharray:6 10}
.cut-line{stroke:var(--signal);stroke-width:10;stroke-linecap:butt}
.cut-dot{fill:var(--signal);stroke:var(--ink);stroke-width:5}
.cut-pl text{fill:var(--paper)}
.cut-pl .v{font:900 54px var(--display);font-stretch:70%}
.cut-pl .d{font:600 20px var(--mono);letter-spacing:.06em;fill:#A9A59C}
.cut-frame{container-type:inline-size}
.cut-copy{position:absolute;left:0;top:0;width:44%}
.cut-copy .label{font-size:max(11px,.9cqw)}
.cut-count{font:900 8.2cqw/.82 var(--display);font-stretch:66%;letter-spacing:-.01em;display:block;margin-top:1.2cqw}
.cut-count-meta{font:600 max(12px,1cqw)/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--ink-mute);margin:1cqw 0 0;min-height:2.8em}
.cut-method{position:absolute;left:0;top:100%;font:500 12.5px/1.45 var(--mono);color:var(--ink-mute);letter-spacing:.02em;max-width:76ch;padding-top:12px;margin:0}
.cut-pivot{position:absolute;left:63%;width:33%;bottom:10%}
.cut-pivot .btn{min-height:44px;padding:0 18px;font-size:14.5px}
.cut-pivot .h3{font-size:max(18px,2.1cqw);color:var(--paper);margin:0}
.cut-pivot .price{font-size:4.5cqw;display:block;margin:1cqw 0 1.6cqw;text-transform:uppercase}
.cut-pivot .row{display:flex;flex-wrap:wrap;gap:10px}
.cut-intro{position:absolute;left:0;right:0;top:70%;text-align:center;font:600 max(12px,1cqw)/1.4 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-mute);opacity:0;pointer-events:none}
/* the camera starts on the wordmark: only from JS (.cut-live) */
@media (max-width:860px){
  .cut-stage{min-height:0;padding:56px var(--gut) 56px;display:block}
  .cut-frame{aspect-ratio:auto;display:flex;flex-direction:column}
  .cut-svg{position:relative;inset:auto;height:auto;aspect-ratio:1500/1040;order:2}
  .cut-copy{order:1}.cut-method{order:3}.cut-pivot{order:4}
  .cut-copy,.cut-pivot,.cut-method{position:static;width:auto;transform:none}
  .cut-copy{margin-bottom:22px}
  .cut-copy .label{font-size:12px}
  .cut-count{font-size:clamp(64px,22vw,110px);margin-top:12px}
  .cut-count-meta{font-size:12.5px;margin-top:10px}
  .cut-pivot .h3{font-size:24px}
  .cut-pivot .price{font-size:clamp(44px,13vw,64px);margin:8px 0 18px}
  .cut-svg .wm-l{display:none}
  .cut-pl0 text{text-anchor:start}
  .cut-pl0{transform:translate(-10px,-150px)}
  .cut-ylab,.cut-xlab{font-size:40px}
  .cut-pl .v{font-size:84px}
  .cut-pl .d{font-size:36px}
  .cut-pl0 .d{display:none}
  .cut-x text:nth-of-type(2),.cut-x text:nth-of-type(4){display:none}
  .cut-line{stroke-width:14}
  .cut-method{padding-top:14px}
  .cut-pivot{margin-top:30px;border-top:1px solid #3A3833;padding-top:22px}
}

/* sections */
.sec{padding:clamp(72px,10vw,150px) 0}
.sec-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.8fr);gap:24px 64px;align-items:end;margin-bottom:clamp(36px,5vw,64px)}
.sec-head .lede{margin:0}
@media (max-width:860px){.sec-head{grid-template-columns:1fr}}

/* three ways */
.ways{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:2px solid var(--ink)}
.way{padding:28px 28px 30px;border-left:1px solid var(--line);display:flex;flex-direction:column;gap:14px;position:relative}
.way:first-child{border-left:0;padding-left:0}
.way .price{font-size:clamp(48px,5vw,76px)}
.way ul{list-style:none;margin:6px 0 0;padding:0;border-top:1px solid var(--line)}
.way li{display:grid;grid-template-columns:1fr auto;gap:2px 12px;padding:10px 0;border-bottom:1px solid var(--line)}
.way li b{font:800 17px/1.2 var(--display);font-stretch:80%}
.way li b + b{text-align:right}
.way li span{grid-column:1/-1;font:500 12.5px/1.4 var(--mono);color:var(--stone-text);letter-spacing:.02em}
.way .way-foot{margin-top:auto;padding-top:10px;display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.way .fit{position:absolute;top:-14px;left:28px;background:var(--ink);color:var(--paper);font:600 11.5px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;padding:7px 10px;border-radius:999px;display:none}
.way:first-child .fit{left:0}
.way.is-fit .fit{display:inline-block}
.ways-note{margin-top:28px;display:flex;flex-wrap:wrap;gap:8px 28px;font-size:15px;color:var(--stone-text)}
@media (max-width:900px){.ways{grid-template-columns:1fr}.way{border-left:0;padding:30px 0;border-bottom:1px solid var(--line)}.way .fit{left:0}}

/* work bands */
.work{background:var(--paper)}
.case{position:relative;border-top:2px solid var(--ink)}
.case-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:clamp(28px,4vw,64px);align-items:center;padding-top:clamp(48px,6vw,96px);padding-bottom:clamp(48px,6vw,96px)}
.case.flip .case-in{grid-template-columns:minmax(0,1.25fr) minmax(0,1fr)}
.case.flip .case-text{order:2}
.case-big{font:900 clamp(96px,15vw,240px)/.78 var(--display);font-stretch:62%;letter-spacing:-.02em;display:block;margin:14px 0 6px}
.case-big.sm{font-size:clamp(72px,10vw,168px)}
.case-text .h3{margin:10px 0 12px}
.case-text p{max-width:46ch}
.case-meta{list-style:none;margin:18px 0 22px;padding:0;border-top:1px solid var(--line)}
.case-meta li{display:grid;grid-template-columns:120px 1fr;gap:12px;padding:8px 0;border-bottom:1px solid var(--line);font-size:14.5px}
.case-meta li b{font:600 11.5px/1.6 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--stone-text)}
.shot{position:relative;margin:0}
.shot .desk{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border-radius:6px;border:1px solid var(--ink);box-shadow:0 30px 60px -30px rgba(17,17,17,.45)}
.shot .phone{position:absolute;right:-2%;bottom:-8%;width:24%;aspect-ratio:390/844;object-fit:cover;object-position:top;border-radius:18px;border:5px solid var(--ink);box-shadow:0 24px 40px -18px rgba(17,17,17,.55);background:var(--ink)}
.case.flip .shot .phone{right:auto;left:-2%}
.case-full{background:var(--ink);color:var(--paper)}
.case-full .shot .desk{border-color:#2a2926}
.case-full .case-meta li{border-color:#2f2e2a}
.case-full .case-meta li b{color:var(--ink-mute)}
.case-full .case-meta{border-color:#2f2e2a}
@media (max-width:900px){
  .case-in,.case.flip .case-in{grid-template-columns:1fr}
  .case.flip .case-text{order:0}
  .shot{margin:0 0 28px}
  .shot .phone{width:30%;right:2%;bottom:-10%}
  .case.flip .shot .phone{left:auto;right:2%}
}
.index{padding-top:clamp(48px,6vw,80px);padding-bottom:clamp(72px,8vw,120px)}
.index > .label{display:block;border-top:2px solid var(--ink);padding-top:clamp(28px,3vw,40px)}
.index-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:28px}
.index-grid figure{margin:0}
.index-grid img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border-radius:4px;border:1px solid var(--line)}
.index-grid figcaption{margin-top:10px;display:flex;justify-content:space-between;gap:10px;font-size:14.5px}
.index-grid figcaption span{color:var(--stone-text);font:500 12px/1.5 var(--mono);text-transform:uppercase;letter-spacing:.06em}
.index-more{margin-top:22px;font-size:15px;color:var(--stone-text)}
@media (max-width:900px){.index-grid{grid-template-columns:1fr 1fr}.index-grid figcaption{flex-direction:column;gap:2px}}

/* get/own */
.own{background:var(--ink);color:var(--paper)}
.own-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(32px,5vw,80px)}
.own h3{font:600 12.5px/1.3 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-mute);margin-bottom:10px}
.own ol{list-style:none;margin:0;padding:0;counter-reset:o}
.own li{counter-increment:o;display:grid;grid-template-columns:52px 1fr;gap:10px;padding:18px 0;border-top:1px solid #34322e;font-size:clamp(17px,1.5vw,20px);line-height:1.45}
.own li::before{content:counter(o,decimal-leading-zero);font:600 13px/1.9 var(--mono);color:var(--ink-mute)}
.own li b{font-weight:600}
.own .note{margin-top:22px;font-size:14.5px;color:var(--ink-mute);max-width:56ch}
@media (max-width:860px){.own-grid{grid-template-columns:1fr}}

/* site check strip */
.check{padding:clamp(56px,7vw,96px) 0;border-bottom:1px solid var(--line)}
.check-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(24px,4vw,64px);align-items:start}
.check form{display:flex;gap:10px;flex-wrap:wrap}
.check input[type=url],.check input[type=text]{flex:1 1 240px;min-height:52px;border:2px solid var(--ink);border-radius:999px;background:#fff;padding:0 20px;font:500 16px var(--body);color:var(--ink)}
.check-out{margin-top:18px}
.check-out[hidden]{display:none}
.check-rows{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.check-rows li{display:grid;grid-template-columns:1fr auto;gap:12px;align-items:center;padding:11px 0;border-bottom:1px solid var(--line);font-size:15px}
.check-rows .st{font:600 12px/1 var(--mono);letter-spacing:.07em;text-transform:uppercase;padding:6px 9px;border-radius:999px;border:1.5px solid currentColor}
.check-rows .bad{color:var(--signal-text)}
.check-rows .ok{color:#1A6E3E}
.check-rows .wait{color:var(--stone-text)}
.check-sum{margin-top:16px;font-size:16px}
.check small{display:block;margin-top:12px;color:var(--stone-text);font-size:13px}
@media (max-width:860px){.check-in{grid-template-columns:1fr}}

/* about */
.about-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,96px);align-items:center}
.about figure{margin:0}
.about img{width:100%;max-width:560px;aspect-ratio:4/5;object-fit:cover;object-position:50% 45%;border-radius:4px;filter:saturate(.8) contrast(1.04)}
.about figcaption{margin-top:10px}
.about .h2{margin:12px 0 26px}
.about p{font-size:clamp(17px,1.4vw,19px);max-width:52ch}
.about .sig{margin-top:22px;display:flex;flex-wrap:wrap;gap:12px 24px;align-items:center}
@media (max-width:860px){.about-grid{grid-template-columns:1fr}.about img{max-width:100%;aspect-ratio:1/1}}

/* faq */
.faq-grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(28px,5vw,80px)}
.faq details{border-top:1px solid var(--ink)}
.faq details:last-child{border-bottom:1px solid var(--ink)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:20px 0;font:800 clamp(19px,1.7vw,23px)/1.2 var(--display);font-stretch:82%}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:14px;height:14px;border-right:2.5px solid var(--ink);border-bottom:2.5px solid var(--ink);transform:rotate(45deg) translate(-3px,-3px);transition:transform .25s var(--ease)}
.faq details[open] summary::after{transform:rotate(-135deg) translate(-3px,-3px)}
.faq .ans{padding:0 0 22px;max-width:62ch}
@media (max-width:860px){.faq-grid{grid-template-columns:1fr}}

/* closing band */
.close{background:var(--signal);color:var(--ink);position:relative;overflow:hidden}
.close .label{color:var(--ink)}
.close-slash{position:absolute;inset:0;pointer-events:none}
.close-slash line{stroke:var(--ink);stroke-width:10}
.close-in{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.95fr);gap:clamp(32px,5vw,80px);align-items:start;padding-top:clamp(72px,9vw,140px);padding-bottom:clamp(72px,9vw,140px)}
.close .h2{font-size:clamp(50px,8vw,124px);margin:14px 0 22px}
.close p{max-width:42ch;font-size:clamp(17px,1.4vw,19px)}
.close .cap i{background:var(--ink);box-shadow:0 0 0 4px rgba(17,17,17,.15)}
.close .alt{margin-top:22px;display:flex;flex-wrap:wrap;gap:12px}
.close .btn-line{border-color:var(--ink)}
@media (max-width:860px){.close-in{grid-template-columns:1fr}.close-slash{display:none}}

/* booking widget */
.book{background:var(--paper);color:var(--ink);border-radius:10px;padding:clamp(20px,2.6vw,30px);box-shadow:0 30px 60px -30px rgba(17,17,17,.5);border:2px solid var(--ink)}
.book h3{font:800 24px/1.05 var(--display);font-stretch:78%;margin:6px 0 4px}
.book .sub{font-size:14.5px;color:var(--stone-text);margin:0 0 16px}
.book .days{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:8px;margin-bottom:14px}
.book .day,.book .slot{min-height:44px;border:1.5px solid var(--ink);background:transparent;border-radius:8px;padding:9px 4px;cursor:pointer;text-align:center;line-height:1.15;transition:background-color .15s,color .15s}
.book .day b{display:block;font:800 20px/1 var(--display);font-stretch:78%}
.book .day span{font:600 11px/1 var(--mono);letter-spacing:.06em;text-transform:uppercase}
.book .slots{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;margin-bottom:16px}
.book .slot{font:600 14px/1 var(--mono);padding:12px 4px}
.book [aria-pressed=true]{background:var(--ink);color:var(--paper)}
.book .slot:disabled{opacity:.35;cursor:not-allowed;text-decoration:line-through}
.book .fields{display:grid;gap:10px;margin-bottom:14px}
.book label{font:600 12px/1.2 var(--mono);letter-spacing:.06em;text-transform:uppercase;display:grid;gap:6px}
.book input{min-height:46px;border:1.5px solid var(--ink);border-radius:8px;padding:0 12px;font:500 16px var(--body);background:#fff;color:var(--ink)}
.book .err{color:var(--signal-text);font-size:14px;min-height:1.2em;margin:0 0 8px}
.book .done{text-align:left}
.book .done .tick{width:54px;height:54px;border-radius:50%;background:var(--ink);display:grid;place-items:center;margin-bottom:14px}
.book .done .tick svg{width:26px;height:26px}
.book .done .tick path{fill:none;stroke:var(--paper);stroke-width:3.5;stroke-dasharray:40;stroke-dashoffset:0}
.book .tz{font:500 12px/1.4 var(--mono);color:var(--stone-text);margin-top:10px}
.book .step[hidden]{display:none}
@media (max-width:420px){.book .days{grid-template-columns:repeat(5,minmax(0,1fr));gap:5px}.book .day b{font-size:17px}.book .slots{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* dialog */
dialog.modal{border:0;padding:0;background:transparent;max-width:min(540px,calc(100vw - 24px));width:100%;max-height:calc(100dvh - 24px);overflow:auto}
dialog.modal::backdrop{background:rgba(17,17,17,.62)}
dialog.modal .x{position:absolute;top:12px;right:12px;width:40px;height:40px;border-radius:50%;border:0;background:var(--ink);color:var(--paper);font-size:22px;line-height:1;cursor:pointer;z-index:2}
dialog.modal .inner{position:relative}
dialog.modal[open]{animation:pop .28s var(--ease)}
dialog.modal .check-card{background:var(--paper);border:2px solid var(--ink);border-radius:10px;padding:clamp(20px,2.6vw,30px)}
@keyframes pop{from{opacity:0;transform:translateY(14px) scale(.98)}to{opacity:1;transform:none}}

/* sticky mobile bar */
.sticky{position:fixed;left:10px;right:10px;bottom:10px;z-index:50;display:none;align-items:center;justify-content:space-between;gap:12px;padding:10px 10px 10px 18px;background:var(--ink);color:var(--paper);border-radius:999px;box-shadow:0 14px 30px -10px rgba(0,0,0,.5);transform:translateY(140%);transition:transform .35s var(--ease)}
.sticky.show{transform:none}
.sticky .p{font:900 22px/1 var(--display);font-stretch:70%;text-transform:uppercase}
.sticky .p small{display:block;font:600 10.5px/1.3 var(--mono);letter-spacing:.06em;color:var(--ink-mute);text-transform:uppercase}
.sticky .btn{min-height:44px;padding:0 18px;font-size:15px;background:var(--paper);border-color:var(--paper);color:var(--ink)}
@media (max-width:760px){.sticky{display:flex}}

/* footer */
.foot{background:var(--ink);color:var(--paper);padding:56px 0 110px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:28px}
.foot img{width:220px;max-width:100%}
.foot ul{list-style:none;margin:6px 0 0;padding:0;display:grid;gap:0;font-size:15px}
.foot ul a{display:inline-flex;align-items:center;min-height:44px}
.foot ul li:not(:has(a)){min-height:44px;display:flex;align-items:center}
.foot a{text-decoration:none}
.foot a:hover{text-decoration:underline}
.foot .small{margin-top:40px;padding-top:18px;border-top:1px solid #2f2e2a;font-size:13px;color:var(--ink-mute);display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px}
@media (max-width:760px){.foot-grid{grid-template-columns:1fr 1fr}.foot-grid > div:first-child{grid-column:1/-1}}

/* reveal (hidden state only from JS) */
.js .rv{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.js .rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .js .rv{opacity:1;transform:none}
}

/* PRICING PAGE */
.p-hero{padding:clamp(36px,6vw,88px) 0 clamp(28px,4vw,48px)}
.p-hero h1{font-size:clamp(56px,10vw,160px)}
.p-hero .lede{margin-top:22px}
.tabs{display:inline-flex;border:2px solid var(--ink);border-radius:999px;padding:4px;gap:4px;margin:8px 0 34px;background:#fff}
.tabs button{border:0;background:transparent;border-radius:999px;padding:12px 22px;font:600 15.5px/1 var(--body);cursor:pointer;min-height:44px}
.tabs button[aria-selected=true]{background:var(--ink);color:var(--paper)}
.tiers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:2px solid var(--ink)}
.tier{padding:28px 26px 30px;border-left:1px solid var(--line);display:flex;flex-direction:column;gap:12px}
.tier:first-child{border-left:0;padding-left:0}
.tier.hero-tier{background:var(--ink);color:var(--paper);padding-left:26px;border-radius:0 0 8px 8px}
.tier.hero-tier .label{color:var(--ink-mute)}
.tier.hero-tier dl div{border-color:#34322e}
.tier.hero-tier dt{color:var(--ink-mute)}
.tier .price{font-size:clamp(52px,5.4vw,84px)}
.tier .best{font-size:15px;min-height:3em}
.tier dl{margin:4px 0 0;padding:0}
.tier dl div{display:grid;grid-template-columns:118px 1fr;gap:10px;padding:9px 0;border-top:1px solid var(--line);font-size:14.5px}
.tier dt{font:600 11.5px/1.6 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text)}
.tier dd{margin:0}
.tier .plan-line{font:600 12.5px/1.4 var(--mono);letter-spacing:.04em;margin-top:6px}
.tier .tier-foot{margin-top:auto;padding-top:14px;display:flex;flex-wrap:wrap;gap:10px}
.panel[hidden]{display:none}
@media (max-width:960px){.tiers{grid-template-columns:1fr}.tier{border-left:0;padding:28px 0;border-bottom:1px solid var(--line)}.tier.hero-tier{padding:28px 20px;border-radius:8px}}
.addons{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));border-top:2px solid var(--ink)}
.addons div{padding:20px 18px;border-left:1px solid var(--line)}
.addons div:first-child{border-left:0;padding-left:0}
.addons b{display:block;font:900 clamp(30px,2.8vw,44px)/1 var(--display);font-stretch:70%}
.addons span{font-size:14.5px}
@media (max-width:900px){.addons{grid-template-columns:1fr 1fr}.addons div{border-left:0;padding:16px 0;border-bottom:1px solid var(--line)}}
.care{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.care > div{border:2px solid var(--paper);border-radius:8px;padding:24px}
.care .price{font-size:clamp(44px,4.4vw,64px)}
.care p{margin:10px 0 0;font-size:15.5px;color:#D9D5CC}
@media (max-width:860px){.care{grid-template-columns:1fr}}
.pay{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(24px,4vw,56px)}
.pay table{width:100%;border-collapse:collapse;font:500 14.5px/1.4 var(--mono);margin-top:16px}
.pay th,.pay td{text-align:left;padding:10px 8px 10px 0;border-bottom:1px solid var(--line)}
.pay th{font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--stone-text)}
.pay .disclose{margin-top:16px;padding:14px 16px;border-left:4px solid var(--ink);background:#fff;font-size:15px}
.split3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2px;margin-top:18px}
.split3 div{background:var(--ink);color:var(--paper);padding:16px}
.split3 b{display:block;font:900 40px/1 var(--display);font-stretch:70%}
.split3 span{font:600 11.5px/1.3 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-mute)}
@media (max-width:860px){.pay{grid-template-columns:1fr}}

/* CASE PAGE */
.c-hero{padding:clamp(36px,6vw,88px) 0 clamp(36px,5vw,64px)}
.c-hero h1{font-size:clamp(48px,8.4vw,136px)}
.c-facts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:2px solid var(--ink);border-bottom:1px solid var(--ink);margin-top:clamp(28px,4vw,48px)}
.c-facts div{padding:18px 18px 20px;border-left:1px solid var(--line)}
.c-facts div:first-child{border-left:0;padding-left:0}
.c-facts b{display:block;font:900 clamp(36px,4.4vw,68px)/.9 var(--display);font-stretch:66%;margin-bottom:6px}
.c-facts span{font-size:14.5px;color:var(--stone-text)}
@media (max-width:860px){.c-facts{grid-template-columns:1fr 1fr}.c-facts div:nth-child(3){border-left:0;padding-left:0}.c-facts div{border-top:1px solid var(--line)}}
.prose{max-width:66ch}
.prose h2{font:800 clamp(28px,3vw,40px)/1.02 var(--display);font-stretch:76%;margin:48px 0 14px}
.prose p,.prose li{font-size:18px}
.prose ul{padding-left:20px}
.method{font:500 14px/1.6 var(--mono);background:#fff;border:1px solid var(--line);border-left:4px solid var(--ink);padding:16px 18px;margin:24px 0}
.c-shots{display:grid;grid-template-columns:minmax(0,3fr) minmax(0,1fr);gap:20px;align-items:end}
.c-shots img{border:1px solid var(--ink);border-radius:6px;width:100%;object-fit:cover;object-position:top}
.c-shots .d{aspect-ratio:16/10}
.c-shots .p{aspect-ratio:390/844;border-radius:16px;border-width:4px}

/* site check: honest states */
.check-err{color:var(--signal-text);font-size:14px;min-height:1.2em;margin:10px 0 0}
.check-demo{background:none;border:0;padding:0;min-height:44px;cursor:pointer;font-size:15px;text-decoration:underline}
.check-out{margin-top:10px;padding-top:18px;border-top:2px solid var(--ink)}
.check-h{font:800 clamp(22px,2vw,28px)/1.1 var(--display);font-stretch:78%;margin:8px 0 8px;overflow-wrap:anywhere}
.check-h:focus{outline:none}
.check-p{font-size:15.5px;margin:0 0 12px}
.check-list{list-style:none;counter-reset:c;margin:0 0 16px;padding:0;border-top:1px solid var(--line)}
.check-list li{counter-increment:c;display:grid;grid-template-columns:34px 1fr;padding:9px 0;border-bottom:1px solid var(--line);font-size:15px}
.check-list li::before{content:counter(c,decimal-leading-zero);font:600 12px/1.9 var(--mono);color:var(--stone-text);grid-row:span 2}
.check-list b{font-weight:600}
.check-list span{color:var(--stone-text);font-size:14px}
.check-mail{display:flex;flex-wrap:wrap;gap:10px;margin-top:4px}
.check-mail input{flex:1 1 220px;min-height:48px;border:2px solid var(--ink);border-radius:999px;background:#fff;padding:0 18px;font:500 16px var(--body);color:var(--ink)}
.check-mail .btn{min-height:48px}
.check-actions{margin-top:14px}
.check-ok{font-weight:600}

/* phone 40/30/30 */
@media (max-width:560px){.split3{grid-template-columns:1fr}.split3 div{display:flex;justify-content:space-between;align-items:baseline;gap:12px}.split3 b{font-size:34px}}
/* mid-page slash (Alesca) */
.case-num{display:flex;align-items:flex-end;gap:clamp(10px,1.4vw,22px);margin:14px 0 6px}
.case-num .case-big{margin:0}
.draw-slash{width:clamp(90px,10vw,160px);height:auto;flex:none;margin-bottom:.4em;overflow:visible}
.draw-slash line{stroke:var(--signal);stroke-width:9}
/* what you own: handover card with the 30-degree cut */
.deed{position:relative;background:var(--paper);color:var(--ink);border-radius:6px;padding:clamp(22px,2.6vw,34px);clip-path:polygon(0 0,calc(100% - 104px) 0,100% 60px,100% 100%,0 100%);box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.deed .label{color:var(--stone-text)}
.deed-seal{position:absolute;right:20px;bottom:20px;width:56px;height:56px;opacity:.9}
.deed-owner{font:900 clamp(40px,4.4vw,64px)/.9 var(--display);font-stretch:66%;text-transform:uppercase;margin:12px 0 18px}
.deed-owner b{font-weight:900;box-shadow:inset 0 -.12em 0 var(--ink)}
.deed dl{margin:0;border-top:2px solid var(--ink)}
.deed dl div{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.3fr) auto;gap:4px 14px;align-items:baseline;padding:11px 0;border-bottom:1px dashed #BDB7AA}
.deed dt{font:600 11.5px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--stone-text)}
.deed dd{margin:0;font-size:15px}
.deed dd.who{font:600 13px/1.4 var(--mono);text-transform:uppercase;letter-spacing:.05em;text-align:right}
.deed-note{font-size:14px;margin:16px 0 0;max-width:46ch;padding-right:70px}
.deed-sign{display:flex;flex-wrap:wrap;gap:6px 18px;align-items:baseline;margin:18px 0 0;padding-right:70px}
.deed-sign span:first-child{font:italic 600 20px/1 Georgia,serif;border-bottom:1px solid var(--ink);padding:0 24px 4px 0}
@media (max-width:520px){.deed dl div{grid-template-columns:1fr auto}.deed dd:not(.who){grid-column:1/-1;grid-row:2;color:var(--stone-text);font-size:14px}.deed dt{grid-column:1}.deed dd.who{grid-column:2;grid-row:1}}

.crumb{display:inline-flex;align-items:center;min-height:44px;text-decoration:none}

.teaser{display:inline-flex;align-items:center;gap:8px;min-height:44px;font:600 12.5px/1.2 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--ink);text-underline-offset:4px}
.teaser span{display:inline-block;transition:transform .25s var(--ease)}
.teaser:hover span{transform:translateY(3px)}

/* hero proof stack: three builds stepping up at the logo's 30 degrees (replaces the founder photo) */
.hero-proof{margin:0;align-self:center}
.hp-stack{position:relative;width:100%;aspect-ratio:1/.8;container-type:inline-size}
.hp{position:absolute;width:74%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1.5px solid var(--ink);border-radius:6px;background:#fff;box-shadow:0 24px 44px -26px rgba(17,17,17,.55)}
.hp-1{left:0;top:30%}
.hp-2{left:13%;top:22.5%}
.hp-3{left:26%;top:15%}
.hp-phone{position:absolute;right:-2%;bottom:0;width:21%;aspect-ratio:390/844;object-fit:cover;object-position:top;border:4px solid var(--ink);border-radius:14px;background:var(--ink);box-shadow:0 20px 34px -16px rgba(17,17,17,.6)}
.hp-cut{position:absolute;left:0;top:-8%;width:100%;height:57.7cqw;overflow:visible}
.hp-cut line{stroke:var(--ink);stroke-width:2;vector-effect:non-scaling-stroke;stroke-dasharray:6 7;opacity:.35}
.hero-proof figcaption{display:flex;justify-content:space-between;gap:12px;margin-top:10px}
@media (max-width:860px){
  .hero-grid{display:flex;flex-direction:column;gap:0}
  .hero-main{display:contents}
  .hero-who{order:1}.hero h1{order:2}.hero-proof{order:3;margin:16px 0 4px}.hero-buy{order:4}.hero-sub{order:5}
  .hp-stack{aspect-ratio:1/.62}
  .hp{width:70%}.hp-1{top:24%}.hp-2{top:15%;left:14%}.hp-3{top:6%;left:28%}
  .hp-phone{width:19%}
}
.hp-cut{display:none}
.about .h2{font-size:clamp(38px,4.4vw,68px);text-wrap:balance}


/* =====================================================================
   FULL SITE BUILD-OUT (instinct-site, 2026-10-31). Everything above this
   line is the approved site-1 stylesheet, unchanged.
   ===================================================================== */

/* nav: services menu */
.nav ul .has-sub{position:relative}
.sub-btn{display:inline-flex;align-items:center;gap:7px;min-height:44px;border:0;background:none;padding:0;font:500 15.5px/1 var(--body);cursor:pointer}
.sub-btn::after{content:"";width:7px;height:7px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg) translate(-2px,-2px);transition:transform .2s var(--ease)}
.sub-btn[aria-expanded=true]::after{transform:rotate(-135deg) translate(-1px,-1px)}
.sub-btn.is-current{text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:2px}
.nav ul.sub{display:none;position:absolute;top:calc(100% + 6px);left:-18px;flex-direction:column;align-items:stretch;gap:0;min-width:270px;background:var(--paper);border:2px solid var(--ink);border-radius:10px;padding:8px;box-shadow:0 24px 40px -24px rgba(17,17,17,.5)}
.nav ul.sub::before{content:"";position:absolute;left:0;right:0;top:-10px;height:10px}
.nav .has-sub:hover ul.sub,.nav .has-sub:focus-within ul.sub,.nav .has-sub.open ul.sub{display:flex}
.nav ul.sub a{display:flex;justify-content:space-between;align-items:center;gap:16px;min-height:48px;padding:0 12px;border-radius:6px;text-decoration:none}
.nav ul.sub a:hover{background:#fff;text-decoration:none}
.nav ul.sub a span{font:600 11.5px/1 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text)}
@media (max-width:960px){
  .nav.open .sub-btn{display:none}
  .nav.open ul.sub{display:flex;position:static;border:0;box-shadow:none;padding:0;background:none;min-width:0;border-radius:0}
  .nav.open ul.sub::before{display:none}
  .nav.open ul.sub a{padding:0;border-radius:0}
  .nav.open ul.sub a span{font-size:11px}
  .nav.open nav > ul{max-height:calc(100dvh - 70px);overflow:auto}
}

/* page hero (service, city, industry, about, book) */
.pg-hero{padding:clamp(28px,4vw,64px) 0 clamp(48px,6vw,88px)}
.pg-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(28px,4vw,72px);align-items:center}
.pg-hero h1{font-size:clamp(52px,6.6vw,112px);margin-top:16px;text-wrap:balance}
.pg-hero .hero-sub{max-width:48ch}
.pg-vis{margin:0}
.pg-vis figcaption{margin-top:10px;display:flex;justify-content:space-between;gap:12px}
@media (max-width:860px){.pg-grid{grid-template-columns:1fr}.pg-hero h1{font-size:clamp(46px,13vw,72px)}}

/* honest note */
.honest{border:2px solid var(--ink);border-radius:8px;padding:18px 20px;background:#fff;font-size:16px;max-width:66ch}
.honest b{display:block;font:600 12px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;margin-bottom:6px}
.honest p{margin:0}

/* jobs: numbered two-column list of what a site has to do */
.jobs{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(28px,4vw,64px);counter-reset:j;border-top:2px solid var(--ink)}
.jobs li{counter-increment:j;display:grid;grid-template-columns:56px 1fr;gap:4px 12px;padding:22px 0;border-bottom:1px solid var(--line)}
.jobs li::before{content:counter(j,decimal-leading-zero);font:900 34px/1 var(--display);font-stretch:66%;grid-row:span 2}
.jobs h3{font:800 clamp(20px,1.8vw,24px)/1.1 var(--display);font-stretch:80%}
.jobs p{margin:4px 0 0;font-size:16px;color:#33312d}
@media (max-width:760px){.jobs{grid-template-columns:1fr}}

/* local search notes: big fact + text rows */
.facts-rows{display:grid;gap:0;border-top:2px solid var(--ink)}
.facts-rows > div{display:grid;grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr);gap:16px clamp(24px,4vw,64px);padding:clamp(22px,2.6vw,34px) 0;border-bottom:1px solid var(--line);align-items:baseline}
.facts-rows b{font:900 clamp(34px,4vw,60px)/.92 var(--display);font-stretch:66%;text-transform:uppercase}
.facts-rows p{margin:0;font-size:clamp(16.5px,1.3vw,18.5px);max-width:58ch}
.facts-rows small{display:block;margin-top:8px;font:500 12px/1.5 var(--mono);color:var(--stone-text);letter-spacing:.03em}
.on-ink .facts-rows{border-color:var(--paper)}
.on-ink .facts-rows > div{border-color:#34322e}
.on-ink .facts-rows small{color:var(--ink-mute)}
@media (max-width:760px){.facts-rows > div{grid-template-columns:1fr;gap:8px}}

/* Search Console bars (real data only) */
.bars-wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(28px,5vw,80px);align-items:end}
.bars{list-style:none;margin:0;padding:0;border-top:2px solid var(--paper)}
.bars li{display:grid;grid-template-columns:170px 1fr;gap:6px 16px;align-items:center;padding:14px 0;border-bottom:1px solid #34322e}
.bars .nm{font:800 clamp(20px,1.8vw,26px)/1 var(--display);font-stretch:78%;text-transform:uppercase}
.bars .tr{position:relative;height:30px}
.bars .bar{display:block;height:100%;width:var(--w);background:var(--paper);border-radius:0 3px 3px 0;transform-origin:left}
.bars .is-hi .bar{background:var(--signal)}
.bars .vl{grid-column:2;font:600 12.5px/1.3 var(--mono);letter-spacing:.05em;text-transform:uppercase;color:var(--ink-mute)}
.bars .vl b{color:var(--paper);font-weight:600}
.js .bars.anim .bar{transform:scaleX(0);transition:transform 1s var(--ease)}
.js .bars.anim.in .bar{transform:none}
.bars-src{font:500 12.5px/1.5 var(--mono);color:var(--ink-mute);margin:16px 0 0;max-width:70ch}
@media (max-width:860px){.bars-wrap{grid-template-columns:1fr}.bars li{grid-template-columns:1fr}.bars .vl{grid-column:1}}

/* region map */
.map svg{width:100%;height:auto;overflow:visible}
.map .river{fill:none;stroke:#CFC9BC;stroke-width:10;stroke-linecap:round;stroke-linejoin:round}
.map .river-l{font:600 13px var(--mono);letter-spacing:.12em;fill:#6B6862;text-transform:uppercase}
.map .town circle{fill:var(--paper);stroke:var(--ink);stroke-width:2.5}
.map .town.rk circle{fill:var(--ink)}
.map .town.cur circle{fill:var(--signal);stroke:var(--ink);stroke-width:3}
.map .town text{font:600 14px var(--mono);letter-spacing:.06em;text-transform:uppercase;fill:var(--ink)}
.map .town.cur text{font:900 28px var(--display);font-stretch:70%;letter-spacing:0}
.map .lk{stroke:var(--ink);stroke-width:2;stroke-dasharray:4 6;fill:none}
.map .dist{font:600 13px var(--mono);fill:var(--stone-text);letter-spacing:.05em}
.map-key{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:12px;font:600 11.5px/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text)}
.map-key i{display:inline-block;width:11px;height:11px;border-radius:50%;border:2px solid var(--ink);vertical-align:-1px;margin-right:6px}
.map-key i.rk{background:var(--ink)}
.map-key i.cur{background:var(--signal)}

/* timeline (gantt) */
.gantt{border-top:2px solid var(--paper)}
.gantt .row{display:grid;grid-template-columns:170px 1fr;gap:16px;align-items:center;padding:16px 0;border-bottom:1px solid #34322e}
.gantt .nm{font:800 24px/1 var(--display);font-stretch:78%;text-transform:uppercase}
.gantt .nm small{display:block;font:600 11.5px/1.5 var(--mono);letter-spacing:.06em;color:var(--ink-mute);margin-top:4px}
.gantt .tr{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:3px;height:42px}
.gantt .ph{border-radius:3px;display:flex;align-items:center;padding:0 8px;font:600 11px/1 var(--mono);letter-spacing:.05em;text-transform:uppercase;white-space:nowrap;overflow:hidden;color:var(--ink)}
.gantt .p3{background:var(--paper)}.gantt .p4{background:repeating-linear-gradient(135deg,transparent 0 5px,rgba(244,241,234,.35) 5px 7px);box-shadow:inset 0 0 0 2px var(--paper);color:var(--paper)}
.gantt .wk{display:grid;grid-template-columns:170px 1fr;gap:16px;padding-top:10px}
.gantt .wk div{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:3px;font:600 11px/1 var(--mono);color:var(--ink-mute);letter-spacing:.05em}
.gantt-key{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:18px;font:600 11.5px/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-mute)}
.gantt-key i{display:inline-block;width:12px;height:12px;border-radius:2px;margin-right:6px;vertical-align:-1px}
@media (max-width:760px){.gantt .row,.gantt .wk{grid-template-columns:1fr;gap:8px}.gantt .wk > span{display:none}.gantt .ph{font-size:0;padding:0}.gantt .tr{height:30px}}

/* process steps */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));counter-reset:s;border-top:2px solid var(--ink)}
.steps li{counter-increment:s;padding:24px 24px 28px 0;border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:8px}
.steps li:not(:nth-child(3n+1)){padding-left:24px;border-left:1px solid var(--line)}
.steps li::before{content:counter(s,decimal-leading-zero);font:900 clamp(48px,5vw,72px)/.85 var(--display);font-stretch:62%}
.steps h3{font:800 22px/1.1 var(--display);font-stretch:80%}
.steps p{margin:0;font-size:16px}
.steps .when{font:600 11.5px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--stone-text)}
@media (max-width:860px){.steps{grid-template-columns:1fr}.steps li,.steps li:not(:nth-child(3n+1)){padding:20px 0;border-left:0}}

/* klaviyo flows strip */
.flows{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:0;margin-top:8px}
.flows > div{position:relative;padding:22px 18px 22px 0;border-top:2px solid var(--paper)}
.flows > div + div{padding-left:18px;border-left:1px solid #34322e}
.flows b{display:block;font:800 22px/1.05 var(--display);font-stretch:78%;text-transform:uppercase;margin:8px 0 8px}
.flows p{margin:0;font-size:15px;color:#D9D5CC}
.flows .when{font:600 11.5px/1.3 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-mute)}
.flows .tier-tag{display:inline-block;margin-top:12px;font:600 11px/1 var(--mono);letter-spacing:.06em;text-transform:uppercase;border:1.5px solid var(--ink-mute);color:var(--ink-mute);border-radius:999px;padding:6px 8px}
@media (max-width:960px){.flows{grid-template-columns:1fr 1fr}.flows > div + div{border-left:0;padding-left:0}.flows > div:nth-child(even){padding-left:18px;border-left:1px solid #34322e}}
@media (max-width:520px){.flows{grid-template-columns:1fr}.flows > div:nth-child(even){padding-left:0;border-left:0}}

/* care matrix */
.matrix{width:100%;border-collapse:collapse;font-size:15.5px}
.matrix th,.matrix td{padding:14px 12px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.matrix thead th{border-bottom:2px solid var(--ink);vertical-align:bottom}
.matrix thead th .price{font-size:clamp(34px,3.6vw,54px);display:block;margin-top:6px}
.matrix thead th .label{display:block}
.matrix tbody th{font-weight:500;width:34%}
.matrix td{font:600 13.5px/1.4 var(--mono);letter-spacing:.03em}
.matrix .y::before{content:"";display:inline-block;width:14px;height:8px;border-left:2.5px solid var(--ink);border-bottom:2.5px solid var(--ink);transform:rotate(-45deg) translate(2px,-2px)}
.matrix .n{color:var(--stone-text)}
@media (max-width:640px){.matrix th,.matrix td{padding:12px 5px}.matrix{font-size:14px}.matrix td{font-size:11.5px;letter-spacing:0}.matrix tbody th{width:38%}.matrix thead th .price{font-size:28px}.matrix thead th .price small{display:none}}

/* monthly statement card (reuses .deed) */
.deed.stmt dl div{grid-template-columns:minmax(0,1.6fr) auto}
.deed.stmt .total{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-top:14px;padding-top:12px;border-top:2px solid var(--ink);padding-right:70px}
.deed.stmt .total b{font:900 clamp(36px,3.6vw,52px)/1 var(--display);font-stretch:70%}
@media (max-width:520px){.deed.stmt dl div{grid-template-columns:1fr auto}.deed.stmt dd:not(.who){grid-column:1;grid-row:1;color:var(--ink);font-size:15px}}

/* page walk (screenshots in order) */
.walk{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(14px,1.6vw,24px);counter-reset:w}
.walk figure{margin:0;counter-increment:w}
.walk img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1.5px solid var(--ink);border-radius:6px;background:#fff}
.walk figcaption{margin-top:12px;font-size:15px}
.walk figcaption::before{content:counter(w,decimal-leading-zero);display:block;font:900 34px/1 var(--display);font-stretch:66%;margin-bottom:6px}
.walk figcaption b{display:block;font:600 12px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;margin-bottom:4px}
.on-ink .walk img{border-color:#2a2926}
.on-ink .walk figcaption{color:#D9D5CC}
.on-ink .walk figcaption b{color:var(--paper)}
@media (max-width:960px){.walk{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.walk{grid-template-columns:1fr}}
.phones{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2vw,28px);max-width:820px}
.phones img{width:100%;aspect-ratio:390/844;object-fit:cover;object-position:top;border:5px solid var(--ink);border-radius:18px;background:var(--ink)}

/* work index */
.feat{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(16px,2vw,28px)}
.feat a{display:flex;flex-direction:column;text-decoration:none;color:inherit;border-top:2px solid var(--paper);padding-top:18px}
.feat img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border-radius:6px;border:1px solid #2a2926;margin-top:16px;transition:transform .35s var(--ease)}
.feat a:hover img{transform:translateY(-4px)}
.feat .big{font:900 clamp(64px,7vw,116px)/.82 var(--display);font-stretch:62%;margin-top:12px;display:block}
.feat .h3{margin-top:10px;font-size:clamp(20px,1.8vw,24px)}
.feat .go{margin-top:14px;font-weight:600;text-decoration:underline;text-underline-offset:4px;display:inline-flex;min-height:44px;align-items:center}
@media (max-width:900px){.feat{grid-template-columns:1fr;gap:40px}}
.filters{display:none;flex-wrap:wrap;gap:8px;margin:0 0 28px}
.js .filters{display:flex}
.filters button{min-height:44px;padding:0 18px;border:2px solid var(--ink);border-radius:999px;background:transparent;font:600 14.5px/1 var(--body);cursor:pointer}
.filters button[aria-pressed=true]{background:var(--ink);color:var(--paper)}
.index-grid figure[hidden]{display:none}
.index-grid a{text-decoration:none;color:inherit;display:block}
.index-grid a:hover figcaption{text-decoration:underline}
.filter-count{font:600 12px/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text);margin:-10px 0 18px;min-height:1.4em}

/* case cards (city/industry "closest real work") */
.cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(20px,3vw,40px)}
.card{display:flex;flex-direction:column;gap:12px;border-top:2px solid var(--ink);padding-top:20px}
.card img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1px solid var(--ink);border-radius:6px}
.card .big{font:900 clamp(56px,6vw,96px)/.84 var(--display);font-stretch:62%}
.card p{margin:0;max-width:52ch}
.card .why{font:600 12px/1.5 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text)}
.card .btn{align-self:flex-start;margin-top:4px}
@media (max-width:860px){.cards{grid-template-columns:1fr}}

/* fit block: recommended package */
.fitbox{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,64px);align-items:start}
.fitbox .pick{border:2px solid var(--ink);border-radius:10px;padding:clamp(20px,2.6vw,32px);background:#fff}
.fitbox .pick .price{font-size:clamp(56px,6vw,96px);margin:8px 0 6px}
.fitbox .pick ul{list-style:none;margin:14px 0 18px;padding:0;border-top:1px solid var(--line)}
.fitbox .pick li{padding:9px 0;border-bottom:1px solid var(--line);font-size:15.5px}
.fitbox .pick .plan-line{font:600 12.5px/1.4 var(--mono);letter-spacing:.04em;margin:0 0 16px}
.fitbox .alt-pick{margin-top:22px;padding-top:18px;border-top:1px solid var(--line)}
@media (max-width:860px){.fitbox{grid-template-columns:1fr}}

/* wireframe phone (breweries) */
.wire{width:min(100%,330px);margin:0 auto;border:5px solid var(--ink);border-radius:30px;background:#fff;padding:16px 14px 18px;box-shadow:0 30px 60px -30px rgba(17,17,17,.5);font-family:var(--mono)}
.wire .notch{height:10px;width:40%;background:var(--ink);border-radius:5px;margin:0 auto 14px}
.wire .blk{border:1.5px solid var(--ink);border-radius:8px;padding:10px 12px;margin-bottom:8px}
.wire .blk b{display:block;font:600 11px/1.3 var(--mono);letter-spacing:.08em;text-transform:uppercase;margin-bottom:6px}
.wire .ln{height:7px;background:#DDD8CC;border-radius:4px;margin:5px 0}
.wire .ln.s{width:60%}.wire .ln.m{width:80%}
.wire .row2{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.wire .tap{display:grid;grid-template-columns:1fr 28px;gap:6px;align-items:center}
.wire .tap i{display:block;height:7px;background:#BDB7AA;border-radius:4px}
.wire .cta{height:34px;border-radius:999px;background:var(--ink);margin-top:10px}
.wire-wrap{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(20px,3vw,40px);align-items:center}
.wire-notes{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.wire-notes li{padding:12px 0;border-bottom:1px solid var(--line);font-size:15.5px}
.wire-notes b{font:600 12px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;display:block}
@media (max-width:860px){.wire-wrap{grid-template-columns:1fr}}

/* stack of shots (industry hero) */
.stack{position:relative;aspect-ratio:1/.78}
.stack .d{position:absolute;width:80%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1.5px solid var(--ink);border-radius:6px;box-shadow:0 24px 44px -26px rgba(17,17,17,.55);background:#fff}
.stack .d1{left:0;top:30%}.stack .d2{left:16%;top:4%}
.stack .ph{position:absolute;right:0;bottom:0;width:22%;aspect-ratio:390/844;object-fit:cover;object-position:top;border:4px solid var(--ink);border-radius:14px;background:var(--ink);box-shadow:0 20px 34px -16px rgba(17,17,17,.6)}

/* FAQ page groups */
.faq-groups{display:grid;grid-template-columns:minmax(0,.55fr) minmax(0,1.45fr);gap:clamp(28px,5vw,80px);align-items:start}
.faq-nav{position:sticky;top:96px;display:flex;flex-direction:column;gap:2px}
.faq-nav a{display:flex;align-items:center;min-height:44px;text-decoration:none;font:800 20px/1.1 var(--display);font-stretch:80%;border-bottom:1px solid var(--line)}
.faq-nav a:hover{text-decoration:underline}
.faq-group + .faq-group{margin-top:clamp(40px,5vw,64px)}
.faq-group > .label{display:block;margin-bottom:14px}
.faq-group{scroll-margin-top:90px}
@media (max-width:860px){.faq-groups{grid-template-columns:1fr}.faq-nav{position:static;display:grid;grid-template-columns:1fr 1fr;gap:0 16px}}

/* book page */
.book-page{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.95fr);gap:clamp(28px,5vw,80px);align-items:start}
.expect{list-style:none;margin:26px 0 0;padding:0;border-top:2px solid var(--ink);counter-reset:e}
.expect li{counter-increment:e;display:grid;grid-template-columns:48px 1fr;gap:10px;padding:16px 0;border-bottom:1px solid var(--line);font-size:17px}
.expect li::before{content:counter(e,decimal-leading-zero);font:600 13px/1.9 var(--mono);color:var(--stone-text)}
@media (max-width:860px){.book-page{grid-template-columns:1fr}}

/* site check page */
.check-page{border-bottom:0}
.check-page .check-card{border:2px solid var(--ink);border-radius:10px;padding:clamp(20px,2.6vw,30px);background:#fff;box-shadow:0 30px 60px -30px rgba(17,17,17,.35)}
.check-page .check-card input[type=text]{background:var(--paper)}
.prefill-note{font:600 12px/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text);margin:0 0 10px}
.cost-map{list-style:none;margin:0;padding:0;border-top:2px solid var(--paper)}
.cost-map li{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:6px 18px;align-items:baseline;padding:18px 0;border-bottom:1px solid #34322e}
.cost-map b{font:900 clamp(30px,3vw,46px)/1 var(--display);font-stretch:70%}
.cost-map span{font-size:16px;color:#D9D5CC}
.cost-map em{grid-column:1/-1;font:500 12.5px/1.4 var(--mono);font-style:normal;color:var(--ink-mute)}

/* about */
.about-hero img{width:100%;max-width:520px;aspect-ratio:4/5;object-fit:cover;object-position:50% 45%;border-radius:4px;filter:saturate(.8) contrast(1.04)}
.named{display:flex;flex-wrap:wrap;gap:0;border-top:2px solid var(--ink);list-style:none;margin:0;padding:0}
.named li{flex:1 1 33%;padding:18px 16px 18px 0;border-bottom:1px solid var(--line);font:800 clamp(22px,2.2vw,32px)/1.05 var(--display);font-stretch:72%;text-transform:uppercase}
.named li span{display:block;font:600 11.5px/1.5 var(--mono);letter-spacing:.06em;color:var(--stone-text);margin-top:4px;text-transform:uppercase}
@media (max-width:640px){.named li{flex-basis:50%}}

/* legal */
.legal{max-width:70ch}
.legal h2{font:800 clamp(24px,2.4vw,32px)/1.05 var(--display);font-stretch:78%;margin:40px 0 12px}
.legal p,.legal li{font-size:17px}
.legal ul{padding-left:20px}

/* 404 */
.nf{min-height:70vh;display:flex;align-items:center;padding:clamp(48px,8vw,120px) 0}
.nf h1{font-size:clamp(72px,16vw,240px)}
.nf .row{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.nf-slash{width:clamp(120px,16vw,240px);height:auto;margin-bottom:24px;overflow:visible}
.nf-slash line{stroke:var(--signal);stroke-width:10}

/* next case strip */
.next{border-top:2px solid var(--ink);display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:18px;padding-top:24px}
.next a.big-link{font:900 clamp(36px,5vw,72px)/.9 var(--display);font-stretch:66%;text-transform:uppercase;text-decoration:none;min-height:44px;display:inline-flex;align-items:center}
.next a.big-link:hover{text-decoration:underline;text-decoration-thickness:4px;text-underline-offset:8px}

/* footer: more columns */
.foot-grid.wide{grid-template-columns:1.3fr repeat(5,minmax(0,1fr))}
.foot-grid.wide ul{font-size:14.5px}
@media (max-width:1100px){.foot-grid.wide{grid-template-columns:repeat(3,minmax(0,1fr))}.foot-grid.wide > div:first-child{grid-column:1/-1}}
@media (max-width:640px){.foot-grid.wide{grid-template-columns:1fr 1fr}}

/* shared section helpers */
.sec.tight{padding:clamp(56px,7vw,104px) 0}
.line-top{border-top:2px solid var(--ink)}
.h2.md{font-size:clamp(40px,5.6vw,88px)}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:start}
@media (max-width:860px){.two{grid-template-columns:1fr}}
.prose a{font-weight:600;text-underline-offset:3px}
.c-shots.trio{grid-template-columns:repeat(3,minmax(0,1fr));align-items:start}
.c-shots.trio img{aspect-ratio:16/10}
@media (max-width:760px){.c-shots.trio{grid-template-columns:1fr}}
@media (max-width:640px){.c-shots{grid-template-columns:minmax(0,2fr) minmax(0,1fr)}}
.case-links{display:flex;flex-wrap:wrap;gap:12px}

/* ---- CLAIMS UPDATE (2026-10-31 evening) ---- */
/* the cut-I (the logo's I with its 30 degree top) as bullet, tick and accent icon */
:root{--cuti:polygon(0 100%,100% 100%,100% 0,0 22%)}
.cut-list,.fitbox .pick ul,.prose ul,.legal ul{list-style:none;padding-left:0}
.cut-list li,.fitbox .pick li,.prose ul li,.legal ul li{position:relative;padding-left:22px}
.cut-list li::before,.fitbox .pick li::before,.prose ul li::before,.legal ul li::before{content:"";position:absolute;left:0;top:.42em;width:9px;height:13px;background:var(--ink);clip-path:var(--cuti)}
.fitbox .pick li::before{top:calc(9px + .38em)}
.on-ink .cut-list li::before{background:var(--paper)}
.matrix .y::before{width:10px;height:14px;border:0;background:var(--ink);clip-path:var(--cuti);transform:none}
.honest b::before,.ptile .label::before{content:"";display:inline-block;width:8px;height:11px;margin-right:8px;background:var(--ink);clip-path:var(--cuti);vertical-align:-1px}
.cuti{display:inline-block;width:.32em;height:.72em;background:var(--signal);clip-path:var(--cuti);vertical-align:-.04em;margin-right:.12em}

/* typeset proof tiles for clients that can't be named (no logos, no screenshots) */
.ptiles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(16px,2vw,28px)}
.ptile{background:#fff;border:2px solid var(--ink);border-radius:10px;padding:clamp(20px,2.4vw,30px);display:flex;flex-direction:column;gap:10px;clip-path:polygon(0 0,calc(100% - 64px) 0,100% 37px,100% 100%,0 100%)}
.ptile h3{font:800 clamp(20px,1.8vw,24px)/1.1 var(--display);font-stretch:80%;max-width:22ch}
.ptile .big{font:900 clamp(56px,6vw,96px)/.84 var(--display);font-stretch:62%;margin-top:6px}
.ptile .unit{margin:0;font:600 12.5px/1.45 var(--mono);letter-spacing:.05em;text-transform:uppercase;color:var(--stone-text)}
.ptile ul{margin:8px 0 0;border-top:1px solid var(--line)}
.ptile li{padding-top:9px;padding-bottom:9px;border-bottom:1px solid var(--line);font-size:15px}
.on-ink .ptile{color:var(--ink)}
@media (max-width:960px){.ptiles{grid-template-columns:1fr}}

/* Alesca before/after rows */
.bars .bar.was{background:#6B6862}
.bars .bar.now{background:var(--paper)}
.bars .is-hi .bar.now{background:var(--signal)}
.bars li{grid-template-columns:200px 1fr}
.bars .nm{grid-row:span 4;align-self:start;padding-top:4px}
.bars .tr{height:22px}
.bars .pos{display:flex;align-items:baseline;gap:14px;font:900 clamp(40px,4vw,60px)/1 var(--display);font-stretch:66%}
.bars .pos span{font:600 20px/1 var(--mono);color:var(--ink-mute)}
@media (max-width:860px){.bars li{grid-template-columns:1fr}.bars .nm{grid-row:auto}}

/* AI search: answer cards */
.ai-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,64px);align-items:start}
.ai-card{background:var(--paper);color:var(--ink);border-radius:10px;padding:clamp(20px,2.4vw,30px);box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.ai-card .src{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
.ai-card blockquote{margin:14px 0 0;font:500 clamp(19px,1.7vw,23px)/1.4 var(--body);border-left:4px solid var(--ink);padding-left:16px}
.ai-card .q{margin:18px 0 0;padding-top:14px;border-top:1px solid var(--line);font:600 13px/1.4 var(--mono);letter-spacing:.04em}
.ai-card .q b{display:block;font:900 clamp(30px,3vw,44px)/1 var(--display);font-stretch:70%;letter-spacing:0;margin-bottom:4px;text-transform:uppercase}
@media (max-width:860px){.ai-grid{grid-template-columns:1fr}}

/* home about: studio mark instead of a photo */
.studio-mark{margin:0;background:var(--ink);border-radius:6px;aspect-ratio:4/5;max-width:560px;display:flex;flex-direction:column;justify-content:space-between;padding:clamp(22px,3vw,40px);color:var(--paper);position:relative;overflow:hidden}
.studio-mark .glyph{width:38%;aspect-ratio:40/106;background:var(--signal);clip-path:var(--cuti);align-self:flex-start}
.studio-mark p{margin:0;font:900 clamp(30px,3.4vw,52px)/.92 var(--display);font-stretch:66%;text-transform:uppercase}
.studio-mark .label{color:var(--ink-mute)}
@media (max-width:860px){.studio-mark{aspect-ratio:auto;min-height:340px}.studio-mark .glyph{width:22%}}

.sec:not(.on-ink) .deed{border:2px solid var(--ink)}
.own-list li{padding-top:16px;padding-bottom:16px;padding-left:26px;border-top:1px solid var(--line);font-size:clamp(17px,1.5vw,20px);line-height:1.45}
.own-list li::before{top:calc(16px + .42em)}
.own-list li b{font-weight:600}

.foot .label{color:var(--ink-mute)}
.on-ink .ai-card .label,.on-ink .ptile .label{color:var(--stone-text)}

.jobs li{align-content:start}
.map .town text{font-size:21px}
.map .town.cur text{font-size:40px}
.map .dist{font-size:19px;fill:var(--ink)}
.map .river-l{font-size:17px}
.map .town circle{stroke-width:3}

.map text{paint-order:stroke;stroke:var(--paper);stroke-width:6px;stroke-linejoin:round}

/* lists inside .own (site-1 numbers every .own li): opt these lists out */
.own .bars li,.own .cost-map li,.own .cut-list li{counter-increment:none;border-top:0;font-size:inherit;line-height:inherit}
.own .bars li::before,.own .cost-map li::before{content:none}
.own .bars li{grid-template-columns:200px 1fr;padding:14px 0}
.own .cost-map li{grid-template-columns:minmax(0,1fr) auto;padding:18px 0}
@media (max-width:860px){.own .bars li{grid-template-columns:1fr}}

.pg-hero .deed{border:2px solid var(--ink)}
.deed.stmt .deed-seal{display:none}
.deed.stmt .total{padding-right:0}

.two .facts-rows > div{grid-template-columns:1fr;gap:6px}
.two .facts-rows b{font-size:clamp(30px,3vw,44px)}

@media (max-width:860px){.map .town text{font-size:25px}.map .town.cur text{font-size:44px}.map .dist{font-size:23px}}

/* fix round (review 2026-10-31) */
.ai-left{display:flex;flex-direction:column;gap:28px;align-self:stretch;justify-content:space-between}
.ai-left > p{margin:0}
.gantt .tr{grid-template-columns:repeat(8,minmax(0,1fr))}
.gantt .wk div{grid-template-columns:repeat(8,minmax(0,1fr))}
.gantt .wk div span{text-align:right;padding-right:2px;border-right:1px solid #34322e}
.map .town.studio circle{fill:var(--ink)}
.map-key i.studio{background:var(--ink)}
.map-dist{margin:6px 0 0;font:600 11.5px/1.5 var(--mono);letter-spacing:.05em;text-transform:uppercase;color:var(--stone-text)}
.mini-map{background:#fff;border:2px solid var(--ink);border-radius:10px;padding:clamp(18px,2.2vw,28px)}
.sitemap{list-style:none;margin:6px 0 10px;padding:0;counter-reset:sm}
.sitemap li{counter-increment:sm;display:grid;grid-template-columns:34px 1fr;gap:2px 10px;padding:10px 0;border-bottom:1px solid var(--line)}
.sitemap li::before{content:counter(sm,decimal-leading-zero);font:600 12px/1.6 var(--mono);color:var(--stone-text);grid-row:span 2}
.sitemap b{font:800 19px/1.15 var(--display);font-stretch:80%}
.sitemap span{font-size:14.5px;color:#33312d}
body:has(dialog[open]) .sticky,body.modal-open .sticky{display:none}

.bars .nm .nm-d{display:block;margin-top:6px;font:600 11px/1.3 var(--mono);letter-spacing:.06em;color:var(--ink-mute)}

/* small businesses page: Launch Plan rows + grow path */
.plans{display:grid;gap:0;border-top:2px solid var(--paper)}
.prow{display:grid;grid-template-columns:220px 1fr;gap:16px 24px;align-items:center;padding:20px 0;border-bottom:1px solid #34322e}
.prow .pn b{display:block;font:800 24px/1 var(--display);font-stretch:78%;text-transform:uppercase}
.prow .pn small{display:block;margin-top:6px;font:600 11.5px/1.4 var(--mono);letter-spacing:.05em;color:var(--ink-mute);text-transform:uppercase}
.prow .pn .price{display:block;margin-top:8px;font-size:clamp(34px,3vw,46px)}
.pbs{display:grid;grid-template-columns:1.6fr repeat(5,minmax(0,1fr));gap:4px}
.pb{background:var(--paper);color:var(--ink);border-radius:4px;padding:12px 10px;min-height:64px;display:flex;flex-direction:column;justify-content:space-between}
.pb.down{background:transparent;color:var(--paper);box-shadow:inset 0 0 0 2px var(--paper)}
.pb b{font:900 clamp(18px,1.8vw,26px)/1 var(--display);font-stretch:70%}
.pb small{font:600 10.5px/1.2 var(--mono);letter-spacing:.05em;text-transform:uppercase;opacity:.75}
.grow-path{margin-top:clamp(32px,4vw,56px);padding-top:24px;border-top:1px solid #34322e}
.grow-path ol{list-style:none;margin:14px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.grow-path li{border:2px solid #4a4843;border-radius:8px;padding:14px 16px;position:relative}
.grow-path li b{display:block;font:800 22px/1 var(--display);font-stretch:78%;text-transform:uppercase}
.grow-path li span{display:block;margin-top:6px;font-size:14px;color:#D9D5CC}
.grow-path p{margin:16px 0 0;font-size:15.5px;color:#D9D5CC;max-width:70ch}
.jobs li:last-child:nth-child(odd){grid-column:1/-1}
@media (max-width:860px){.prow{grid-template-columns:1fr}.pbs{grid-template-columns:repeat(3,minmax(0,1fr))}.pb.down{grid-column:1/-1}.grow-path ol{grid-template-columns:1fr 1fr}}

.own .grow-path li{display:block;counter-increment:none;font-size:inherit;line-height:1.3;padding:14px 16px;border-top:2px solid #4a4843}
.own .grow-path li::before{content:none}

.ptile .pt-note{margin:6px 0 0;font:500 11.5px/1.45 var(--mono);color:var(--stone-text)}
.ptile .big{white-space:nowrap}

/* screen recordings: same frames as the stills they replace (16:10 frames crop gently from the top) */
video.vid{object-fit:cover;object-position:top;background:var(--ink)}
.index-grid video,.feat video,.card video,.walk video,.c-shots video{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top}
.index-grid video{border-radius:4px;border:1px solid var(--line)}
.feat video{border-radius:6px;border:1px solid #2a2926;margin-top:16px}
.card video{border:1px solid var(--ink);border-radius:6px}
.walk video{border:1.5px solid var(--ink);border-radius:6px}
.on-ink .walk video{border-color:#2a2926}
.c-shots video{border:1px solid var(--ink);border-radius:6px}
.c-shots video.p{aspect-ratio:390/844;border-radius:16px;border-width:4px}
.phones video{width:100%;aspect-ratio:390/844;object-fit:cover;object-position:top;border:5px solid var(--ink);border-radius:18px;background:var(--ink)}

/* client page captures (VetCBD screens) */
.wide-shot{margin:0}
.wide-shot img{width:100%;aspect-ratio:2/1;object-fit:cover;object-position:top;border:1px solid var(--ink);border-radius:6px;background:#fff}
.on-ink .wide-shot img{border-color:#2a2926}
.wide-shot figcaption{margin-top:10px;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

/* recording frames (tools/videos.py): match the recordings so nothing letterboxes or crops */
.rec-d{aspect-ratio:2/1!important;object-fit:cover!important;object-position:top!important;background-color:#fff}
.rec-p{box-sizing:content-box!important;aspect-ratio:540/1064!important;object-fit:cover!important;object-position:top!important;
  border:7px solid var(--ink)!important;border-radius:20px!important;background-color:var(--ink)}
.shot .rec-p{width:calc(24% - 14px)}
.hp-phone.rec-p{width:calc(21% - 14px)}
.stack .ph.rec-p{width:calc(22% - 14px)}
.c-shots .rec-p{width:calc(100% - 14px)}
.phones .rec-p{width:calc(100% - 14px)}
@media (max-width:900px){.shot .rec-p{width:calc(30% - 14px)}}
@media (max-width:860px){.hp-phone.rec-p{width:calc(19% - 14px)}}
@media (max-width:520px){.rec-p{border-width:5px!important;border-radius:14px!important}}

/* every desktop frame shares the 2:1 recording shape, so grids and stacks stay even */
.index-grid img,.feat img,.card img,.walk img,.hp,.stack .d,.shot .desk,.c-shots .d,.c-shots.trio img{aspect-ratio:2/1}

/* =====================================================================
   SECTION CONTRAST SYSTEM + SIMPLIFIED HOME (plans/home-simplification-plan.md)
   ===================================================================== */
:root{--white:#FFFFFF;--wedge-w:121px;--wedge-h:70px}
.band{position:relative;padding:clamp(80px,9vw,140px) 0}
.band-paper{background:var(--paper);color:var(--ink)}
.band-white{background:var(--white);color:var(--ink)}
.band-ink{background:var(--ink);color:var(--paper)}
.band-orange{background:var(--signal);color:var(--ink)}
/* the 30-degree cut where two bands meet: a wedge in the previous band's colour, top right */
.edge::before{content:"";position:absolute;top:-1px;right:0;width:var(--wedge-w);height:var(--wedge-h);clip-path:polygon(0 0,100% 0,100% 100%);z-index:1;pointer-events:none}
.edge[data-prev="ink"]::before{background:var(--ink)}
.edge[data-prev="paper"]::before{background:var(--paper)}
.edge[data-prev="white"]::before{background:var(--white)}
.edge[data-prev="orange"]::before{background:var(--signal)}
.secnum{position:absolute;top:clamp(20px,2.4vw,34px);left:var(--gut);font:600 12px/1 var(--mono);letter-spacing:.1em;color:var(--stone-text);z-index:2}
.band-ink .secnum{color:var(--ink-mute)}
.band-orange .secnum{color:var(--ink)}
@media (min-width:1360px){.secnum{left:calc((100vw - var(--max)) / 2 + var(--gut))}}
@media (max-width:760px){.band{padding:96px 0 88px}:root{--wedge-w:69px;--wedge-h:40px}}
.band-white .honest,.band-white .pick,.band-white .ptile,.band-white .mini-map,.band-white .check-card,.band-white .wire,.band-white .deed{background:var(--paper)}
.band-white .way,.band-white .tier:not(.hero-tier){background:transparent}

/* 01 · hero with the reel */
.hero2{padding-top:clamp(40px,5vw,72px)}
.hero2-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.12fr);gap:clamp(28px,4vw,64px);align-items:center}
.hero2 h1{font-size:clamp(52px,5.6vw,92px);text-wrap:balance}
.hero2 h1 .l2{display:block}
.hero2 .hero-sub{margin:clamp(16px,1.8vw,24px) 0 0;max-width:46ch;font-size:clamp(17px,1.4vw,19px)}
.hero2 .hero-price{margin:clamp(20px,2vw,28px) 0 18px;display:flex;flex-wrap:wrap;gap:8px 28px}
.hero2 .hero-price .price{font-size:clamp(38px,3.8vw,58px)}
.hero2 .hero-price .price small{font-size:12px}
.hero2 .hero-ctas{margin-bottom:14px}
.reel{margin:0;position:relative}
.reel-win{border:2px solid var(--ink);border-radius:10px;overflow:hidden;background:#fff;box-shadow:0 34px 70px -34px rgba(17,17,17,.55)}
.reel-bar{display:flex;align-items:center;gap:6px;height:34px;padding:0 12px;background:var(--ink);color:var(--ink-mute);font:600 11.5px/1 var(--mono);letter-spacing:.04em}
.reel-bar i{width:9px;height:9px;border-radius:50%;background:#3A3833}
.reel-bar span{margin-left:10px;padding:5px 12px;border-radius:999px;background:#24231f;color:#D9D5CC}
.reel-screen{position:relative;overflow:hidden}
.reel-v{display:block;width:100%;aspect-ratio:2/1;object-fit:cover;object-position:top;background:#111 var(--pd) top center/cover no-repeat}
.reel-wipe{position:absolute;inset:0;background:var(--signal);clip-path:polygon(-60% 100%,-20% 100%,10% 0,-30% 0);pointer-events:none;opacity:0}
.reel.wiping .reel-wipe{animation:reelwipe .56s var(--ease)}
@keyframes reelwipe{0%{opacity:1;clip-path:polygon(-60% 100%,-20% 100%,10% 0,-30% 0)}50%{opacity:1;clip-path:polygon(-10% 100%,90% 100%,120% 0,20% 0)}100%{opacity:1;clip-path:polygon(110% 100%,150% 100%,180% 0,140% 0)}}
.reel-cap{display:flex;align-items:center;gap:18px;margin-top:16px;min-height:64px}
.reel-big{font:900 clamp(40px,3.8vw,60px)/.9 var(--display);font-stretch:62%;white-space:nowrap}
.reel-cap b{display:block;font:800 18px/1.15 var(--display);font-stretch:80%}
.reel-cap span span{font-size:15px;color:#33312d}
.reel-tabs{display:none;flex-wrap:wrap;gap:6px;margin-top:12px}
.js .reel-tabs{display:flex}
.reel-tabs button{min-height:44px;padding:0 14px;border:1.5px solid var(--ink);border-radius:999px;background:transparent;font:600 13px/1 var(--body);cursor:pointer}
.reel-tabs button[aria-pressed=true]{background:var(--ink);color:var(--paper)}
@media (max-width:860px){
  .hero2-grid{grid-template-columns:1fr}
  .hero2 h1{font-size:clamp(46px,13.6vw,64px)}
  .reel-win{width:min(78vw,330px);margin:8px auto 0;border:7px solid var(--ink);border-radius:30px}
  .reel-bar{display:none}
  .reel-v{aspect-ratio:540/1064;background-image:var(--pp)}
  .reel-cap{justify-content:center;text-align:left}
  .reel-tabs{justify-content:center}
  .reel-tabs button{padding:0 11px;font-size:12.5px}
}
@media (prefers-reduced-motion:reduce){.reel.wiping .reel-wipe{animation:none}}

/* 02 · the cut keeps its own stage */
.cut.band{padding:0}

/* 03 · four work tiles */
.wtiles{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(20px,3vw,44px)}
.wtile a{display:flex;flex-direction:column;gap:22px;text-decoration:none;color:inherit;height:100%}
.wtile .wt-frame{margin:0 0 6px;padding-right:6%}
.wtile .wt-frame .phone{bottom:-10%}
.wtile .big{display:block;font:900 clamp(64px,7vw,112px)/.84 var(--display);font-stretch:62%;margin-top:8px}
.wtile p{margin:10px 0 0;max-width:44ch}
.wtile .go{display:inline-flex;align-items:center;min-height:44px;font-weight:600;text-decoration:underline;text-underline-offset:4px}
.wtile a:hover .go{text-decoration-thickness:3px}
.global{margin-top:clamp(56px,7vw,96px);border-top:2px solid var(--ink);padding-top:clamp(24px,3vw,36px)}
.global .h3{font-size:clamp(26px,2.8vw,40px)}
.global-nums{list-style:none;margin:20px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.global-nums b{display:block;font:900 clamp(34px,3.4vw,52px)/.9 var(--display);font-stretch:66%}
.global-nums span{display:block;margin-top:8px;font-size:15px;color:#33312d}
.global-foot{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:14px;margin:24px 0 0}
@media (max-width:860px){.wtiles{grid-template-columns:1fr}.global-nums{grid-template-columns:1fr}}

/* 04 · three price cards */
.pcards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,2vw,24px)}
.pcard{position:relative;display:flex;flex-direction:column;gap:10px;padding:clamp(22px,2.4vw,32px);background:var(--white);border:2px solid var(--ink);border-radius:10px;text-decoration:none;color:inherit;transition:transform .3s var(--ease)}
.pcard:hover{transform:translateY(-4px)}
.pcard .price{font-size:clamp(52px,5.4vw,84px)}
.pcard p{margin:0;font-size:16px}
.pcard .go{margin-top:auto;padding-top:10px;font-weight:600;text-decoration:underline;text-underline-offset:4px;min-height:44px;display:inline-flex;align-items:center}
.pcard .fit{position:absolute;top:-14px;left:20px;background:var(--ink);color:var(--paper);font:600 11.5px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;padding:7px 10px;border-radius:999px;display:none}
.pcard.is-fit .fit{display:inline-block}
.pcards-note{margin:24px 0 0;font-size:17px}
.pcards-note .link{display:inline-flex;min-height:44px}
@media (max-width:860px){.pcards{grid-template-columns:1fr}}

/* 05 · close */
.close.band{padding:0}
.close-simple{grid-template-columns:minmax(0,1fr)!important;max-width:var(--max)}
.close-simple > div{max-width:760px}
.close-ctas{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 18px}

.edge{position:relative}
.band-white{background:var(--white)}

@media (max-width:860px){.cut-x text:nth-of-type(5){display:none}}

/* fix round (review of the simplified home) */
/* reel progress dashes replace the client buttons */
.reel-tabs{gap:6px;flex-wrap:nowrap}
.reel-tabs button{flex:1 1 0;min-width:0;min-height:44px;padding:0;border:0;border-radius:0;background:none;display:flex;align-items:center;cursor:pointer}
.reel-tabs button i{display:block;width:100%;height:4px;border-radius:2px;background:#D9D5CC;position:relative;overflow:hidden}
.reel-tabs button i::after{content:"";position:absolute;inset:0;background:var(--ink);transform:scaleX(0);transform-origin:left}
.reel-tabs button.done i::after,.reel-tabs button[aria-pressed=true] i::after{transform:scaleX(1)}
.reel.running .reel-tabs button[aria-pressed=true] i::after{animation:reelbar var(--slide,6000ms) linear forwards}
.reel-tabs button[aria-pressed=true]{background:none}
@keyframes reelbar{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.reel-big[hidden]{display:none}
@media (max-width:860px){.reel-tabs{width:min(78vw,330px);margin:12px auto 0}}
/* proof on the first phone screen */
.hero-proof-line{margin:14px 0 12px;font-size:15.5px;max-width:46ch}
.hero-proof-line b{font:900 22px/1 var(--display);font-stretch:66%;margin-right:2px}
/* cream / ink alternation: white only for cards; FAQ goes ink where it would blend */
.band-white{background:var(--paper)}
.price2 .pcard{background:var(--white);color:var(--ink);border-color:var(--white)}
.price2 .pcard .label{color:var(--stone-text)}
.price2 .pcards-note{color:var(--paper)}
.price2 .h2{color:var(--paper)}
.faq.on-ink{background:var(--ink);color:var(--paper)}
.faq.on-ink details{border-color:#4a4843}
.faq.on-ink details:last-child{border-bottom-color:#4a4843}
.faq.on-ink summary::after{border-color:var(--paper)}
.faq.on-ink .link,.faq.on-ink a{color:var(--paper)}
/* edges drawn in ink: between two cream sections, an ink rule plus an ink 30-degree wedge */
.edge[data-prev="rule"]{border-top:3px solid var(--ink)}
.edge[data-prev="rule"]::before{background:var(--ink);top:0}
.wt-only{font-size:clamp(19px,1.7vw,24px);font-weight:500;max-width:30ch}
.global-nums small{display:block;margin-top:6px;font:500 11.5px/1.45 var(--mono);color:var(--stone-text)}

/* client reviews (pending owner sign-off; no star graphics anywhere) */
.quotes2 .pq-wrap{margin-top:22px;min-height:clamp(220px,22vw,300px)}
.pq{margin:0}
.pq[hidden]{display:none}
.pq blockquote{margin:0}
.pq p{margin:0;font:800 clamp(30px,3.6vw,56px)/1.08 var(--display);font-stretch:74%;max-width:28ch;text-wrap:balance}
.pq figcaption{margin-top:22px;font:600 12.5px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--ink-mute)}
.js .pq:not([hidden]){animation:pqin .5s var(--ease)}
@keyframes pqin{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.pq-dots{display:none;gap:6px;margin-top:22px;max-width:240px}
.js .pq-dots{display:flex}
.pq-dots button{flex:1;min-height:44px;border:0;background:none;padding:0;display:flex;align-items:center;cursor:pointer}
.pq-dots i{display:block;width:100%;height:4px;border-radius:2px;background:#4a4843}
.pq-dots button[aria-pressed=true] i{background:var(--paper)}
.quote{margin:0;background:var(--white);border:2px solid var(--ink);border-radius:10px;padding:clamp(22px,3vw,40px);position:relative}
.quote blockquote{margin:0}
.quote p{font-size:clamp(17px,1.4vw,20px);line-height:1.55;margin:0 0 .8em;max-width:68ch}
.quote p:last-child{margin-bottom:0}
.quote figcaption{margin-top:18px;font:600 12.5px/1.4 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--stone-text)}
.quote::before{content:"";position:absolute;top:-2px;right:-2px;width:64px;height:37px;background:var(--ink);clip-path:polygon(0 0,100% 0,100% 100%)}
.quote-long{margin-top:16px}
.quote-long p:first-child{font:800 clamp(24px,2.4vw,34px)/1.2 var(--display);font-stretch:78%}
.price-quote{margin-top:28px;max-width:760px}
.quote-side p{font:800 clamp(22px,2vw,28px)/1.25 var(--display);font-stretch:78%}
.wt-q{margin:4px 0 0;padding-left:14px;border-left:3px solid var(--ink)}
.wt-q p{margin:0;font-size:15.5px;font-style:italic;max-width:46ch}
.wt-q cite{display:block;margin-top:6px;font:600 11.5px/1.4 var(--mono);font-style:normal;letter-spacing:.06em;text-transform:uppercase;color:var(--stone-text)}
/* pricing on home now sits on cream: white cards with an ink edge */
.price2:not(.on-ink) .pcard{border-color:var(--ink)}
.price2:not(.on-ink) .pcards-note,.price2:not(.on-ink) .h2{color:var(--ink)}
/* quote band: the matching client's site, as a still framed poster */
.pq:not([hidden]){display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);gap:clamp(28px,4vw,64px);align-items:center}
.pq-shot{border:2px solid #3A3833;border-radius:10px;overflow:hidden;background:#fff;box-shadow:0 30px 60px -30px rgba(0,0,0,.7)}
.pq-bar{display:flex;gap:6px;align-items:center;height:26px;padding:0 10px;background:#1C1B19}
.pq-bar i{width:8px;height:8px;border-radius:50%;background:#3A3833}
.pq-shot img{width:100%;aspect-ratio:2/1;object-fit:cover;object-position:top}
@media (max-width:860px){.pq:not([hidden]){grid-template-columns:1fr;gap:24px}.pq-shot{max-width:420px}}

/* per-site frame shapes (tools/videos.py sets --ar from each recording's real size) */
.rec-d{aspect-ratio:var(--ar,16/9)!important}
.rec-p{aspect-ratio:var(--ar,9/16)!important}
.index-grid img,.feat img,.card img,.walk img,.hp,.stack .d,.shot .desk,.c-shots .d,.c-shots.trio img{aspect-ratio:16/9}
.reel-v{aspect-ratio:var(--ard,16/9)}
@media (max-width:860px){.reel-v{aspect-ratio:var(--arp,9/16)}}
.pq-shot img{aspect-ratio:16/9}
.pq-shot video{display:block;width:100%;object-fit:cover;object-position:top}
.pq-shot .rec-d{border:0!important;border-radius:0!important}