Edge Eyewear · online storeShopAn eyewear store designed and built by the studio: product photography up front, frames sorted the way shoppers browse.
Websites for retail shops
Websites for retail shops.
Your shelves, online. Online stores for local shops in York, Lancaster and Lititz, sharing one inventory with your register and sitting in your name. From $7,500.
Online stores from$7,500Websites from$5,000
Payment plans from $750/mo · 0% interest
Booking builds for January
What the site has to do
A second register that never closes.
A shop's website should sell, not just say the hours. These are the jobs it does.
One inventory
The register at the counter and the online store share stock (Shopify POS does this, for example), so the website never sells the last one twice.
Buy online, pick up in store
Customers reserve it on their phone and collect it on the way home. The visit often comes with a second purchase.
Gift cards that work everywhere
Sold online, spent in the shop, or the other way round.
Hours that match Google
The site and your Google Business Profile say the same thing, including holiday hours.
Sell to people who left town
Visitors, former locals and gift buyers can still shop with you after the trip.
Load the catalog once
Launch loads up to 25 products and Scale up to 100. Bigger catalogs add $400 per extra 25.
Edge Eyewear · online store
Browse it like a shop.
A retail store online should feel like walking the aisles: big photos, the way shoppers actually sort things, and the price and the buy button never more than a thumb away.
Matched work
Two stores we designed and built.
Edge Eyewear is an online store designed and built by the studio. VetCBD is a store we built and grew.
Edge Eyewear · online storeShopVetCBD · online store62.8%Of VetCBD's online revenue comes from returning customers, and a mobile conversion overhaul added 38% mobile revenue per day.
Read the VetCBD caseAlso, by agreement not namedClient not named, by agreement
A national brand selling online and in 24 retail stores
70 → 471Top-3 Google rankings
- Store conversion rate up 8x
- Shoppers from Google buy at 10x the rate they used to
- Email revenue +438%
- Loyalty program connecting online and 24 locations
Which package fits
Most shops start with Launch.
Launch, $7,500 covers up to 25 products, a premium theme customized for your shop, and welcome and abandoned cart emails, live in 4 weeks. Extra products are $400 per 25.
With a bigger catalog or repeat buyers, Scale, $12,500 loads up to 100 products and adds the full set of email flows.
Online store · Launch
$7,500
Or $1,875 down, then $1,125/mo × 5
- Up to 25 products · 2 revision rounds · 4 weeks
- Premium theme, customized
- Klaviyo welcome + abandoned cart
- Domain and store in your name
Every package
Every price, on the page.
Each package has a fixed price, a fixed timeline and a set number of pages. Anything extra is a listed add-on with its price next to it.
$5,000from
For small businesses, trades, salons, restaurants, contractors and B2B. Local SEO foundation on every one.
- Local$5,000up to 6 pages · 2 revision rounds · 3 weeks
- Growth$7,500up to 15 pages · 2 revision rounds · 4–5 weeks
- Authority$11,000up to 30 pages · 3 revision rounds · 6–8 weeks
$7,500from
For entrepreneurs, makers, food brands and shops. Klaviyo email flows and tracking set up from day one.
- Launch$7,500up to 25 products · 2 revision rounds · 4 weeks
- Scale$12,500up to 100 products · 2 revision rounds · 6–8 weeks
- Replatformfrom $15,000migration · 3 revision rounds · 8–12 weeks
$149/mo from
After launch, we keep the site fast, updated and growing. No long-term contract.
- Care$149/mohosting, updates, 1 hr edits
- Grow$399/mo+ 3 hrs edits, GBP posts, rank report
- Local SEO$750/mo+ 2 articles/mo, citations, reviews
Payment plans from $750/mo: 25% down, then 5 monthly payments at 0% interest.
Or 40 / 30 / 30: deposit, design approval, launch.
Just starting out? Websites for small businesses →
Can the register and the website share inventory?
Yes, on most ecommerce platforms. We pick a platform whose register and online store work from one inventory.
What if the catalog is bigger than a package loads?
Scale loads up to 100 products, and each extra 25 is $400. If your products already live on another platform, Replatform (from $15,000) moves them all.
Does a shop need an online store if most sales happen in person?
Not always. If people mostly need your hours and directions, a Local business site may be enough. We'll say so on the call.
Book a call
Put your shelves online.
Pick a time. Tell us roughly how many products you carry. You leave knowing which package fits and what it costs.
Booking builds for January
20-minute call · phone or video
Pick a day and time
You'll talk with our owner, who leads every build. Times shown in Eastern Time (York, PA).
Booked
Before the call, we'll look at your current site and come ready with a package and a price.