Monthly revenue from $13.3K to $106.6K in less than a year.
8x revenue and orders. Instinct designed and built the store and ran growth and marketing.
We were stuck on an old WooCommerce store that made every little change a headache. Instinct moved us to Shopify without losing a single subscriber, and rebuilt the whole store around how pet parents actually shop.
The growth since then has been incredible. In less than a year we went from about $13,000 a month to over $100,000. Subscriptions grew from less than $2,000 a month to $25,000 a month, and far fewer people cancel than before.
They also redesigned the page where pet owners book a free consultation with a vet, and sign-ups nearly tripled. Our customers rave about being able to talk to a real vet before they buy. It's become the heart of how we help people.
Instinct doesn't build a site and disappear. They keep an eye on everything and tell us straight what's working.
Monthly revenue, Aug 2025 and Jun 2026, less than a year apart. The line joins those two months; months between aren't plotted. Linear scale from $0.
Six changes, each one measured.
Growth didn't come from one big redesign. It came from fixing the parts of the store that sell, one at a time, and measuring each.
Subscription revenue a month, with 741 active subscribers and subscription churn down to 8.7%.
Email's share of store revenue. Five automated flows were live in 14 days, and email passed 16.6% within the first six weeks.Klaviyo standard attribution · last 90 days to Oct 31, 2026
Of online revenue comes from returning customers. Typical online brands run 30–45%.
Mobile revenue per day after a mobile conversion overhaul.
Organic clicks in 8 weeks, after search groundwork: 157 redirects, structured data sitewide and rewritten meta tags.
Orders of customer history moved in the replatform, back to 2019, with every subscriber. An outdated WooCommerce store moved to Shopify in Oct 2025.
Design, build and growth, one studio.
VetCBD sells CBD chews and oils for pets, formulated by a veterinarian. Instinct designed and built the online store, then ran growth and marketing on it: the same studio on the site, the email and the ads.
In August 2025 the business did $13.3K in monthly revenue on 125 orders. Less than a year later, June 2026 brought $106.6K on 1,027 orders. That's 8x revenue and 8x orders.
Aug 2025: $13.3K monthly revenue, 125 orders.
Jun 2026: $106.6K monthly revenue, 1,027 orders.
Same revenue measure both months. No platform-reported ad numbers are used.
The migration
Migrated from an outdated WooCommerce store to Shopify (Oct 2025), bringing over every subscriber and 7 years of customer history (9,808 orders back to 2019). That move is the Replatform package today, from $15,000.
Ads that pay their way
Google ad cost per order fell from $94 to $23 in three weeks. The same studio runs the ads, the store and the email, so a click lands on a page built to turn it into an order.
What we'd do with yours
The closest package today is Online store · Scale, $12,500: up to 100 products loaded, custom sections and conversion-tuned product pages, the five core email flows, subscription setup and tracking, in 6–8 weeks. Or $3,125 down, then $1,875/mo for 5 months.
A smaller catalog starts with Launch, $7,500, in 4 weeks.
Free site check.
It checks mobile speed, SSL, page title, your Google Business link and tap targets, then tells you what fixing them would cost. The live check switches on soon. Until then, paste your site to get the real check by email, or watch the demo.
Your store could be next on the chart.
Pick a time. We'll look at your store before the call, then tell you which package fits, what it costs and when it can be live.
Pick a day and time
You'll talk with our owner, who leads every build. Times shown in Eastern Time (York, PA).
Before the call, we'll look at your current site and come ready with a package and a price.