A manufacturer's site for buyers who compare before they call.
Instinct designed and built A&Z's site and led its marketing. Revenue across ecommerce channels grew 230%, and multiple brands were placed with major retailers.
Four pages that answer before they ask.
Screenshots of the live site, Oct 2026.
Quiet, exact and easy to forward.
A B2B site is read by more than one person. The engineer checks the technology, procurement checks the company, and someone forwards the link to a manager. The design has to hold up for all three: large type, real photography of the product and the lab, and no clutter between a buyer and the contact form.
The structure follows the questions a buyer asks in order: who is this, what do they make, can they do it at our standard, and how do we start. Each page answers one of them.
The marketing
Instinct also led A&Z's marketing. Revenue across its ecommerce channels grew 230%, and multiple A&Z brands were placed with major retailers. We don't show ad-platform return figures as a win, so you won't find any here.
What we'd do with yours
The closest package today is Business site · Growth, $7,500: up to 15 pages written by us, up to 5 service pages, lead tracking with a CRM hookup and AI search optimization, in 4–5 weeks. A manufacturer with a longer sales cycle often fits Authority, $11,000: up to 30 pages, 3 launch articles and a lead dashboard, in 6–8 weeks.
Make the shortlist easy to get onto.
Pick a time. We'll look at your site the way a buyer would, then tell you which package fits, what it costs and when it can be live.
Pick a day and time
You'll talk with our owner, who leads every build. Times shown in Eastern Time (York, PA).
Before the call, we'll look at your current site and come ready with a package and a price.