A local practice that wanted more bookings from its own site: online booking clicks went from 185 in September to 265 in October 2026 (GA4).
Read the Alesca caseWebsites for small businesses.
For people starting or growing a business: solo founders, side hustles turning real, and anyone who wants to sell online. A first site or a first online store, with payment plans from $750/mo. You don't need a big budget or a big catalog.
Local
- Pages
- Up to 6
- Live in
- 3 weeks
- Google Business Profile setup
- Included
- To start
- $1,250
- Then, for 5 months · 0% interest
- $750/mo
On the Launch Plan the domain and hosting stay in Instinct's account until it's paid off, then transfer to you.
What a first site has to do.
A first site doesn't need to do everything. It needs to do a few things well, and be ready to grow.
Look established on day one
A clean, fast site with your name, your town and what you do on the first screen, so a new customer takes you seriously.
Get found by people already looking
Google Business Profile setup, schema and starter citations come with every business site, so you show up in your own town.
Take the first orders
Selling online? Launch loads up to 25 products, with welcome and abandoned cart emails set up from day one, for $7,500.
Cost what the business can carry
25% down, then 5 monthly payments at 0% interest: $1,250 down, then $750/mo on a $5,000 site.
Grow without starting over
Add pages at $300 each or 25 more products for $400, and move up to Growth or Scale when it makes sense.
Stay yours
Domain, site, content and code in your name. On the Launch Plan the domain and hosting transfer to you once it's paid off.
What a first site costs, month by month.
25% to start, then 5 equal monthly payments by Stripe autopay. The price is the same as paying up front.
- Local$5,000 · up to 6 pages
- Growth$7,500 · up to 15 pages, we write it
- Launch$7,500 · up to 25 products
- Scale$12,500 · subscriptions, five email flows
Extra pages are $300 each and every 25 extra products $400, so you can add to the site you have instead of starting over.
Small brands, real numbers.
There's no brand-new, day-one business among the cases on this site yet. The closest proof: a local med spa and a small online brand, with the numbers below.
VetCBD · online store8xA small online brand we built and grew. Every number on its case page is dated and sourced.
Read the VetCBD caseStart with Local or Launch.
Local, $5,000 if people need to find you, call you or book you: up to 6 pages, you supply the words and we edit them, live in 3 weeks.
Launch, $7,500 if you want to sell online: up to 25 products, a premium theme customized, and welcome and abandoned cart emails, live in 4 weeks. Or $1,875 down, then $1,125/mo × 5.
Need a logo first? A logo and brand kit is a fixed $1,200 add-on.
Or $1,250 down, then $750/mo × 5
- Up to 6 pages · 2 revision rounds · 3 weeks
- Local SEO foundation and AI search optimization
- Domain, site and content in your name
- Copywriting help: $250 a page
Every price, on the page.
Each package has a fixed price, a fixed timeline and a set number of pages. Anything extra is a listed add-on with its price next to it.
For small businesses, trades, salons, restaurants, contractors and B2B. Local SEO foundation on every one.
- Local$5,000up to 6 pages · 2 revision rounds · 3 weeks
- Growth$7,500up to 15 pages · 2 revision rounds · 4–5 weeks
- Authority$11,000up to 30 pages · 3 revision rounds · 6–8 weeks
For entrepreneurs, makers, food brands and shops. Klaviyo email flows and tracking set up from day one.
- Launch$7,500up to 25 products · 2 revision rounds · 4 weeks
- Scale$12,500up to 100 products · 2 revision rounds · 6–8 weeks
- Replatformfrom $15,000migration · 3 revision rounds · 8–12 weeks
After launch, we keep the site fast, updated and growing. No long-term contract.
- Care$149/mohosting, updates, 1 hr edits
- Grow$399/mo+ 3 hrs edits, GBP posts, rank report
- Local SEO$750/mo+ 2 articles/mo, citations, reviews
Is $5,000 too much for a new business?
It's a fixed price for a site built to bring in work, and you don't have to pay it at once: $1,250 down, then $750/mo for 5 months at 0% interest. The domain and hosting stay in Instinct's account until the plan is paid off, then transfer to you.
Can a store start with a few products and add more later?
Yes. Launch loads up to 25 products. Each extra 25 is $400, and Scale ($12,500) adds subscriptions and the full set of email flows when the business is ready.
Is a logo needed before we start?
No. If you don't have one, the logo and brand kit add-on is $1,200, priced before work starts.
Starting something? Talk it through.
Pick a time. Tell us what you're building. You leave knowing whether a Local site or a Launch store fits, what it costs and what the monthly payment would be.
Pick a day and time
You'll talk with our owner, who leads every build. Times shown in Eastern Time (York, PA).
Before the call, we'll look at your current site and come ready with a package and a price.